Notes Gourmandes Join Brioche Pasquier Macarons Portfolio

Brioche Pasquier has unveiled a new line of macarons to the foodservice industry in the United Kingdom. The Notes Gourmandes range was given a “Highly Rated” classification in the Britain’s recent Chefs’ Choice awards competition, and accentuates a collection of on-trend flavors, helping operators bring more contemporary chic to afternoon tea, dessert occasions and all sweet pâtisserie offerings.

The Notes Gourmandes selection supplements the Macarons Classiques assortment of six traditional flavors that over the last few years have been the flagship macarons range for this family-run French company of accomplished bakers and pâtissiers.

new macaronsAvailable in boxes of 36, the new flavors are Fig, Coconut, Banana and Poppy Seed, Salted Caramel, Chocolate Orange, Milk Chocolate and Hazelnut. Produced in France using whole eggs, butter and natural flavors, Brioche Pasquier’s macarons are known for their crisp shells, and creamy filling.

Pretty and precise, the light elegance of the macarons is far less heavy and caloric than cakes and many other desserts, which appeals to an increasing number of discerning consumers in the UK.

“Brioche Pasquier has been baking our premium macarons for over 25 years, and so we really do know what we are talking about when it comes to these very French and now universally popular mini-bites,” said Jon Turonnet, foodservice sales manager. “We expect the new range to be popular with chefs who are looking for the finesse and intensity of French pâtisserie and want to offer flavors with a contemporary edge.”

The frozen products can then be defrosted quickly and, if desired, given a few finishing touches to impart a personalised look. They may also be simply offered as finger food or served alongside a coffee.

“Like our Macarons Classiques range, the Macarons Notes Gourmandes are free-from preservatives, artificial flavors and colors. The crisp almond shells are sandwiched together with a flavored filling, and deliver a light-as-air delicious fresh taste,” said Turonnet.

About the Company

Founded in 1974 and headquartered in Les Cerqueux, France, the Brioche Pasquier Group employs 3,300 people, sells products in 35 countries, and generated sales of €669 million last year. It has 18 factories in France, Spain, the United Kingdom and the United States. Its UK facility in Milton Keynes specializes in making products such as croissants, pain au chocolat, filled brioche, macaroons, éclairs and tarts.