J&J Snack Foods Introduces Pillsbury Churro Bites
Pennsauken, New Jersey-based J&J Snack Foods Corp. has expanded its partnership with General Mills by rolling out Pillsbury Churro Bites in the frozen food aisles of retail stores throughout the USA. The bite-sized treats, often referred to as “Spanish donuts,” are an increasingly popular dessert item in North America, registering growth of nearly 30% on restaurant menus since 2012.
For folks looking to enjoy the product at home, Pillsbury Churro Bites are positioned as “a perfect versatile dessert for any time of day.” The pastry snacks, which are served up with a cinnamon sugar topping, come in 8-oz. retail boxes containing 20 pieces ready for consumers to heat and eat. And just in time for Cinco de Mayo celebrations, a 1-lb., 4.25-oz. club pack is now available nationally through a leading club warehouse store chain.
"Pillsbury Churro Bites are a fun, innovative and exciting snack to add to the J&J Snack Foods portfolio. The product is convenient, shareable and enjoyable for all," said Alissa Davis, vice president of marketing.