Kapt’n Iglo’s Fishfilet Burgers Target Young Consumers

For Germans, too, the hamburger is a favorite snack, and Hamburg-headquartered iglo is using this fact in a quest to win over a younger demographic group. Its Käpt’ns Fischfilet Burger, featuring a high-quality coating, is made from 100% Alaska pollock, and  can be eaten either on a bun with sauce or on the plate with potatoes and vegetables. This, iglo claims, is the first fishburger of such quality on the frozen retail market.

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Two burgers, consisting of 56% fish and 44% breading, are contained in each box. The product comes with a Marine Stewardship Council (MSC) certificate guaranteeing that the pollock  was sourced responsibly from a sustainable fishery.