Old Orchard Stirs up Summer Fun with Frozen Drink Mixers
Sparta, Michigan, USA-headquartered Old Orchard Brands is rolling out a new blend-and-serve line of frozen mixers, including Margarita, Pina Colada and Strawberry Daiquiri. All three varieties are sold in 12-ounce plastic containers with a suggested retail price of $1.98.
Old Orchard Frozen Mixers are debuting in frozen food aisles at Walmart and other retailers throughout the nation this July. Featuring real fruit juice, each unit makes up to six servings of eight-ounce drinks. Adult consumers may blend the contents with their favorite rum or other spirit, or just add water to create a cool concoction the whole family can enjoy.
"There is nothing more refreshing than sipping a perfectly blended frozen beverage while taking in all that summer has to offer," said Kevin Miller, vice president of marketing at Old Orchard. "The challenge is that a good frozen beverage is a complex ordeal when made from scratch, and many of the blend-and-serve varieties on the market today require inconvenient thaw times. Our line is made with real juice, and it comes in a microwavable plastic container that cuts prep time in half."
The frozen drink mixers are the latest addition to Old Orchard's established line of frozen beverages that includes fruit juices, iced coffee, frozen lemonade and sweet tea varieties. The company offers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100% fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, the company sells a number of non-juice items including iced coffee and tea beverages from concentrate.