Phoenix, Arizona, USA-headquartered Inventure Foods, Inc. continues to expand its line of Jamba At-Home smoothie kits with the introduction of USDA-certified organic varieties of top-selling Strawberries Wild and Razzmatazz flavors. The organic smoothies will be sold in 8-ounce packages at a suggested retail price of $4.99 – $5.99. Each pack yields two, 8-ounce smoothies when prepared as directed.
Organic Strawberries Wild and Razzmatazz are made with USDA-certified frozen berries and organic non-fat yogurt. Each 8-ounce glass provides 100% daily value of vitamin C and a full serving of fruit.
The new smoothies have begun to ship to grocery stores nationwide. Consumers can expect to find them in the frozen food sections of grocery stores by the end of August.
“As American food demands change, we are seeing more organic options in grocery aisles,” said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods. “Not surprisingly, the organics market has increased 12% from 2013-14 and is projected to hit double digits again in 2015. Of course, with this growth comes supply demands. With our new Jamba At-Home organic varieties, made with simple ingredients like real strawberries and raspberries, consumers can enjoy Jamba smoothies in organic form anytime, anywhere.”
Organic Strawberries Wild combines strawberries, organic non-fat yogurt and bananas, while Razzmatazz features a blend of blueberries, raspberries, strawberries, bananas and organic non-fat yogurt. Both flavors provide a gluten-free, 100-calorie smoothie that is tasty as well as nutritious.
Inventure Foods first introduced three choices of Jamba At-Home smoothie kits to supermarket freezers five years ago. The line has since grown to include 11 varieties, including Strawberries Wild, Mango-a-Go-Go, Razzmatazz, Caribbean Passion, Orange Dream Machine, Organic Strawberries Wild, Organic Razzmatazz, Red Fusion, Green Fusion, Blue Fusion, and Orange Fusion.
In January of this year came the debut of a 32-ounce multi-serve, club store format pack of Strawberries Wild comprised of four, individual eight-ounce pouches selling for $9.98 at Sam’s Club locations across the United States.
Founded in 1990, Jamba, Inc. is a restaurant retailer of specialty beverage and food offerings which include whole fruit smoothies, fresh squeezed juices and juice blends, hot teas and a variety of food items including oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads, baked goods and snacks. As of October 1, 2014, there were 862 Jamba Juice store locations globally.
About Inventure Foods
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of company-owned and licensed names, including include Boulder Canyon Foods, Jamba, Seattle’s Best Coffee, Rader Farms, TGI Fridays, Nathan’s Famous, Vidalia Brands, Poore Brothers, Tato Skins, Willamette Valley Fruit Company, Fresh Frozen and Bob’s Texas Style.
