Scelta to Launch Popeye Spinach Snacks at Anuga

The Venlo, Holland-headquartered Scelta Mushrooms team will be present in Hall 4.2, Stand A029/B028, at the Anuga in Cologne to showcase its newest “winnovations.” For this edition of the world’s largest food fair, the company will have a special new product in store.

Doing the introduction honors will be good old Popeye the sailor man, one of the most iconic cartoon characters of all time, known for gaining superhuman strength after eating spinach. At the show a special Popeye edition of Scelta’s award-winning Snex vegetable snacks, which feature crunchy bite and are made from top quality spinach totally free of artificial additives, will be unveiled. The recognizable Popeye image appears on the packaging, which is designed to appeal to consumers of all ages.

Other products in the spotlight will include ready-to-eat mushrooms in Ecopouch packaging, and umami salt reduction offerings. Scelta Umami concentrates naturally enhance food flavor and can thus replace MSG. At the same time, they enable producers to use less salt. As governments around the world increasingly promote the reduction of salt usage in foods for health reasons, the company’s mushroom powder is poised to play a more important role in the future.