Birds Eye Debuts Veggie Made, Superfood and Organic Fare

Birds Eye, the frozen vegetable unit of Parsippany, New Jersey, USA-headquartered Pinnacle Foods, on May 2 announced the launch of two new Veggie Made offerings, Mashed and Pasta, in addition to Superfood Blends and USDA Certified Organic vegetables.

Birds Eye's Veggie Made products are being presented as “delicious and nutritious alternatives” to favorite side dishes like pasta, rice and mashed potatoes.

BE 01“Now families can get a full serving of vegetables in comfort foods they enjoy, with no artificial ingredients – just veggie goodness in every bite,” stated a press release issued by the company.

Birds Eye Superfood Blends are promoted as “a delicious way to incorporate more nutrient-dense, antioxidant-rich superfood ingredients into your meals.”

The blends take nutrient-rich vegetables, grains and fruit, and combine them with light, flavorful sauces in convenient Steamfresh packaging.

Birds Eye is also adding a new line of USDA Certified Organic vegetables that are GMO- and pesticide-free, contain zero artificial hormones and no antibiotics.

"We are proud to introduce products that make eating vegetables easier and more enjoyable for consumers," said Risa Cretella, vice president of marketing.

They are now being rolled out to retail store across the United States in the following varieties:

  • BE 02Birds Eye Steamfresh Veggie Made Pasta: Original Zucchini Lentil Pasta, Spinach Lentil Pasta with Alfredo Sauce, Zucchini Lentil Pasta with Cheddar Sauce and Zucchini Lentil Pasta with Marinara Sauce.
  • Birds Eye Veggie Made Mashed: Original Cauliflower, Sour Cream & Chives Cauliflower, Roasted Garlic Cauliflower and Sweet Potatoes & Carrots with Brown Sugar.
  • Birds Eye Steamfresh Superfood Blends: Barley & Kale, Chick Peas & Spinach, Quinoa & Spinach and Black Rice & Edamame.
  • Birds Eye Steamfresh Organic Vegetables: Sweet Peas, Super Sweet Corn, Cut Green Beans and Mixed Vegetables.