Bellisio Math: Right Ingredients + Right Price = SO RIGHT
Belliso Foods has introduced SO RIGHT, a line of single-serve frozen ready meals that feature ingredients such 100% white meat chicken (minimally processed with no artificial additives), chorizo sausage, roasted vegetables, whole grains and brown rice at an affordable retail price. All recipes are free of trans fats, high fructose corn syrup and fake flavors or colors, and contain 11 grams of protein or more. Many of the entrées have 300 calories or less, 10 or fewer grams of total fat, and zero preservatives.
SO RIGHT is offered in 12 flavor combinations, including Sriracha Chicken Mac & Cheese, Szechuan Style Kung Pao Chicken, Chicken Burrito Bowl, Chorizo & Potatoes with Cheesy Chipotle Sauce, Chicken Lo Mein, Teriyaki Chicken Stir-Fry, and Creamy Chicken Corn Casserole.
"Our goal was to create an affordable meal made with real ingredients and full flavor," said Rhonda Ihrke, senior marketing director of Minneapolis, Minnesota-headquartered Bellisio Foods. "We believe the product name really speaks for itself, as these meals are 'so right' for so many reasons!"
SO RIGHT frozen entrées are now available in select supermarkets, and will be rolled out to approximately 15,000 retail stores nationwide by late summer.
About Bellisio Foods
Acquired by Bangkok, Thailand-headquartered Charoen Pokphand Foods (CPF) last year for $1.8 billion, Bellisio Foods, Inc. is one of the USA's largest and fastest growing frozen food companies. It produces more than 400 products spanning a wide variety of categories, including single and multi-serve entrées and meals, snacks, side dishes and specialty sauces. The product line is marketed under a number of well known proprietary and licensed brand names, including Michelina's, Boston Market, Chili's, EatingWell and Atkins.