Domino’s China Rings in New Year with Seafood Pizzas

Just in time for Lunar New Year and Spring Festival celebrations in China, when fish is a very important dish to be enjoyed by families and friends nationwide, Domino’s outlets in Shanghai and Beijing have introduced Fish Deluxe and Shrimp & Crab Deluxe Pizza. They are priced at RMB 69 for a nine-inch pizza and RMB 95 for a larger 12-inch version.

Dom China Seafood pizza contentThe Fish Deluxe option is topped with fish-shaped breaded fish, pepperoni, green peppers, cherry tomatoes, corn and French lardons. The Shrimp & Crab Deluxe pizza features breaded, claw-shaped crab nuggets, shrimp, cherry tomatoes, peppers, onions and black olives.

Seafood pizza is not new for the chain in China, as a Tuna Delight and Seafood Deluxe pizzas have for some time been offered on its value menu -- each priced at RMB 59 and RMB 85 for nine-inch 12-inch products, respectively.

Founded in the USA in 1960, Domino's Pizza is regarded as the world leader in pizza delivery. Doing business in China since 1995, it offers free delivery in designated areas for minimum orders of RMB 88. In addition to pizza, other items on the menus include chicken, rice and pasta dishes, a variety of breads, hash browns, mashed potatoes and vegetable salad.

Domino's operates 12,100 company-owned and franchise-owned stores in more than 80 countries around the world and delivers over a million pizzas a day worldwide. Domino's International has experienced 87 consecutive quarters (21 years) of positive same store sales growth.