Kraft Heinz, Oprah Winfrey Team Up in Frozen Pizza Debut
American media mogul, entrepreneur and philanthropist Oprah Winfrey, in collaboration with Kraft Heinz, has announced the expansion of O, That’s Good! with a new line of premium frozen pizzas. The launch is the third category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Winfrey, which introduced refrigerated soups and side dishes in 2017.
Four single-serve varieties of pizza, each featuring a nutritious crust made with cauliflower, are offered at $6.99: Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie. They range in volume from 22.6 to 24.1 ounces and contain from 280 to 330 calories.
“Pizza is a favorite, fun and easy food to share with family and friends,” said Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust with cauliflower while maintaining classic, cheesy pizza flavor free of preservatives, artificial flavors and colors.”
“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” said Christopher Urban, head of the Chicago, Illinois, USA-headquartered company’s Mealtime Stories business. “After the success of O, That’s Good! refrigerated soups and side dishes, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”
Mealtime Stories will support O, That’s Good! frozen pizza with a robust marketing campaign, including a new national TV ad featuring Ms. Winfrey.
Ten percent of profits will be equally split between charitable organizations Rise Against Hunger and Feeding America.