Reese’s Premium Peanut Butter Ice Cream Cake Hits Shelves

Reese’s Ice Cream Cake is now available in select grocery stores across the USA. Featuring chocolate ice cream, chunks of real Reese’s Peanut Butter Cups, a layer of Reese’s peanut butter and whipped icing with a Hershey’s chocolate drizzle on top, the product has been launched just ahead of “I Love Reese’s Day” on May 18.

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Produced by Buffalo, New York-headquartered Rich Products, the nation’s leading maker of ice cream cakes sold in grocery stores, the sweet treat gives Reese’s devotees another way to enjoy their favorite candy. Priced at $15.99, each cake serves about nine people. It can be found in the bakery or freezer sections at stores including Publix, ShopRite, Giant Martin’s, Giant Landover, Food Lion and other outlets.

Residents of and visitors to the Keystone State might want to mark their calendars. This summer, for National Ice Cream Day on July 21, Reese’s fans and Hershey Park’s Chocolate World guests can taste the new cake in the place where Reese’s got its start: Hershey, Pennsylvania. The cake will be sampled all day long by folks at the popular amusement park.

"We can’t think of a better way to kick off ice cream season than with this new cake innovation for Reese’s lovers,” said Kimberly O’Brien, Rich Products In-Store Bakery & Deli Division’s shopper marketing manager. "The new Reese’s Ice Cream Cake combines everything we love: chocolate, peanut butter and ice cream for a dessert worth indulging in!”

Reese’s Peanut Butter Cups, introduced in 1928, have been iconic in North America almost from the start. Nowadays demand is so great that there are enough made each year to feed one cup to every person in the United States, Europe, Australia, Japan, China, Africa and India.

Rich’s, also known as Rich Products Corporation, is a family-owned company that markets a large portfolio of frozen food products ranging from cakes and other desserts to pizza, shrimp and seafood items, appetizers, meatballs, pasta, breads, rolls, non-dairy toppings and icings.