Baskin-Robbins Goes Greek with Yumberry Frozen Yogurt
Baskin-Robbins, the world's largest chain of ice cream specialty shops, has introduced Super Yumberry Greek Frozen Yogurt. As the latest addition to its BRight Choices lineup, the product is positioned as “a refreshing blend of yumberry-flavored Greek frozen yogurt swirled with a super fruit Triple Berry ribbon.” Loaded with beneficial live and active cultures, each 2.5-ounce scoop contains130 calories.
Canton, Massachusetts, USA-headquartered Baskin-Robbins is also offering customers a trio of Super Yumberry Greek Frozen Yogurt Smoothies in exotic flavors including Strawberry Yumberry, Mango Yumberry and Tropical Yumberry.
The Greek frozen yogurt treat complements Baskin-Robbins' range of “better-for-you” flavors that are available at participating stores in the USA this spring and summer, including dairy free, no sugar added, premium churned reduced-fat and frozen yogurt options.
The current lineup of BRight Choices flavors features Fat Free Vanilla Frozen Yogurt, Daiquiri Ice (lime ice with a splash of rum flavoring), Premium Churned Reduced-Fat No Sugar Added Caramel Turtle Truffle (ice cream packed with caramel-filled milk chocolate-flavored turtles and a caramel ribbon) and Premium Churned Reduced-Fat No Sugar Added Pineapple Coconut (coconut-flavored ice cream with chunks of pineapple).
Named as the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins outlets sold more than 13 million ice cream cakes worldwide last year. The company was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 flavors.