Dannon Goes Greek and Frozen with Yogurt Rollout
The Dannon Company has expanded into the supermarket frozen aisle in the United States just in time for summer, with the launch of Dannon Oikos Greek Frozen Yogurt. This new product offering, available in six flavors, marks the brand’s first move into the frozen for home consumption category.
“While the phenomenon of Greek yogurt continues to drive growth in the refrigerated section, the trend is just starting to expand into the frozen aisle,” said Art D’Elia, vice president of marketing at The Dannon Company. “Frozen yogurt is the single largest driver of growth in frozen desserts. Oikos consumers are always looking for smarter alternatives that don’t sacrifice the taste they love. Dannon Oikos Greek Frozen Yogurt delivers an incredible frozen taste experience with half the fat of regular ice cream and six grams of protein in every serving. In addition, it contains active yogurt cultures and is an excellent source of calcium.”
John Stamos has returned in a familiar role as the Dannon Oikos spokesman in a TV spot supporting the launch of the frozen Greek yogurt. In the entertaining ad, Stamos quickly recovers from a painful break up with the delicious treat of Dannon Oikos Greek Frozen Yogurt. “I love making these commercials for Oikos because they’re fun and the product is really great. I found myself eating the Oikos Greek frozen yogurt in between takes even after, taking so many on-camera bites. I hope people love the ad as much as I love this Greek frozen yogurt,” said Stamos.
About The Dannon Company
Headquartered in White Plains, New York, Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. The US operation has plants in Minster, Ohio, Fort Worth, Texas, West Jordan, Utah, and Portland, Oregon, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products for retail and foodservice customers wholesome fresh and frozen yogurts.