J&J Snack Foods Corp. has partnered with General Mills to introduce Pillsbury Mini Pies to the USA market. The frozen dessert squares will be available in three varieties: Apple Cinnamon, S’mores and Chocolate Lava.
“Innovation is just starting to take hold in the frozen dessert category, and there’s no better way to shake up the freezer case than with an iconic and trusted brand such as Pillsbury,” said Alissa Davis, director of marketing at Pennsauken, New Jersey-based J&J Snack Foods. “Consumers are looking for convenience and portion control in their dessert options, and we feel strongly that Pillsbury Mini Pies provide an indulgent solution to meet those needs.”
Each package contains four 1.8 oz. frozen mini pies and a flavored icing packet. The pies, which are ready to serve in 15 minutes or less after baking and icing, will be sold in the frozen food sections of grocery stores and wholesale clubs nationwide.
About Pillsbury and General Mills
Pillsbury is a brand name used by Minneapolis, Minnesota-headquartered General Mills and Orville, Ohio-based J.M. Smucker Company. Its line of products ranges from frozen pie crusts and pancakes to biscuits and other breakfast items, as well as refrigerated cookies, crescent dinner rolls, breads and sweet rolls.
General Mills is ranked as one of the world’s leading food companies, operating in more than 100 countries. In addition to Pillsbury, its brands include Haagen-Dazs, Wanchai Ferry, Cheerios, Fiber One, Nature Valley, Yoplait, Betty Crocker, Old El Paso, Yoki and more. The company rang up worldwide sales of US $18.8 billion in fiscal 2015.
