Matlaw’s Debuts Recyclable Tray Packaging for Seafood
Gloucester, Massachusetts-based National Fish & Seafood has introduced recyclable blue plastic packaging for Matlaw’s brand offerings. The patent pending, sustainable trays will be available starting this summer for six- and nine-packs of grill-ready Stuffed Clams, as well as six-packs of New England Style Stuffed Scallops distributed through supermarket and other retail store frozen food cases in the USA.
Made with #2 HDPE plastic, the new tray packaging features an innovative wave design that creates better airflow to the product, enabling a more streamlined production process and compact stacking capabilities for efficient shipping.
“We’ve put a tremendous amount of thought into the design and development of our new packaging, which is already paying off,” said Todd Almeida, director of marketing for National Fish & Seafood, which is a division of the Pacific Andes Group. “Our retail customers consider the tray to be incredibly innovative in the seafood market. It meets demand for sustainable packaging, optimizes valuable shelf space for retailers, and makes a distinctive and attractive splash on the shelf, setting us apart from other brands in the store.”
The recyclable trays also have an extremely positive impact on the environment, according to the company, as they keep nearly 47 tons of Styrofoam annually from going to the landfill.
“Our high quality, eco-friendly plastic tray packaging is a true breakthrough for the Matlaw’s brand,” said Nancy Peterson, vice president of marketing. “We heard our customers’ desires in wanting more sustainable packaging while keeping a modest price point, and we are pleased to be able to deliver on that.”