TOMRA Sorting Food Brand Unification Now Complete

Optical food sorting system manufacturer TOMRA Sorting Food has reached a major milestone in its history. From 2016 onwards, the BEST Sorting and ODENBERG legacy brands will be retired and the company will progress as a single, unified brand under TOMRA Sorting Food.

TOMRA Sorting Food is part of TOMRA Sorting Solutions, a sensor-based sorting pioneer in the recycling and mining industries, as well as and other sectors. The company has more than 110 years of experience in delivering high-performance sorting, peeling and analytical solutions to processors of potato products, fruits, vegetables, meat, nuts, seeds and other foodstuffs. It has installed more than 5,000 systems at the sites of food packers, processers and growers worldwide.

TOMRA branding campaignCommenting on the brand unification, Ashley Hunter, the head of TOMRA Sorting Food, said: “This final and complete adoption of the TOMRA brand simultaneously marks the successful end of a journey and the start of an exciting new era. BEST Sorting and ODENBERG have been around for more than 60 years in total, and the companies’ combined power, knowledge and expertise will continue to live under the umbrella of the TOMRA brand.”

Hunter continued: “TOMRA Sorting Food has successfully integrated the people, processes and technologies of two world class optical food sorting and peeling businesses, while creating a new company which is greater than the sum of its parts.”

The only change that customers will see with the brand unification is that TOMRA Sorting Food machines produced from 2016 onwards will no longer carry either the BEST Sorting or ODENBERG logos.

TOMRA Sorting is owned by Asker, Norway-headquartered TOMRA Systems ASA, which is listed on the Oslo Stock Exchange. Founded in 1972, the company generates revenues of approximately €550 million per annum and employs over 2,400 people.