Vegetables & Fruits

Greenyard Foods Appoints Carl Peeters as Incoming CFO

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Greenyard Foods announced on July 19 that Carl Peeters will join the Sint-Katelijne-Waver, Belgium-headquartered company as its chief financial officer in October. A seasoned senior executive with extensive international experience in different management roles, he will be part of the leadership team, reporting directly to CEO Marleen Vaesen.

Carl Peeters Greenyard Foods CFOStarting out at Agfa Gevaert, Peeters went on to Barco in 1987 and worked in various capacities. Headquartered in Kortrijk, the global technology company designs and develops networked visualization products for the entertainment, enterprise and healthcare markets.

While his initial jobs were in business development and general management, he assumed a senior finance role upon becoming BarcoNet’s chief financial officer in 2000, when this division became a separate public company. After its delisting of in 2002, he rejoined Barco to take the position of senior vice president, and was appointed Group CFO of Barco NV in 2010.

Peeters is a Belgian national and holds a degree in Applied Economics and a postgraduate degree in Business Administration. He is also a graduate from Stanford’s Executive Program.

“We are very pleased that he will join Greenyard Foods as chief financial officer,” said CEO Vaesen. “Carl brings broad experience in finance and other management areas, and a wealth of expertise. He will strengthen our management team.”

About Greenyard Foods

Greenyard Foods is Europe’s second largest producer of frozen vegetables and a major supplier of frozen fruits and ready meals, canned and fresh vegetables and fruits, plants and growing media. With some 8,200 employees operating in 25 countries worldwide, the company’s sales revenues amounted to almost EUR 4 billion last year.