Ready Meals

Stouffer’s Advertising Spotlights Ingredients, Heritage

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A new advertising and marketing campaign has been launched to promote Nestlé USA’s Stouffer’s dinners and entrees in North America by showing consumers that the frozen food line is “made with love – the way you’d make them.” Television spots provide a look at what the Stouffer’s brand has long stood for – “making delicious meals with quality ingredients you can feel good about serving to your family.”

The campaign tie in to the deep roots of the brand and the high standards Mrs. Stouffer created in 1924. It all started in a small Cleveland restaurant, which later became a chain of restaurants following the first location’s enormous success. Recognizing the quality of the meals served, customers began asking for take-away versions of their favorite dishes and by 1954, the family had founded the frozen food operation bearing its name and began freezing and selling their popular items.

Stouffers lasagna“It’s extremely important for us at Stouffer’s to show where our values stem from and how closely we uphold those same values today,” said Tom Moe, director of marketing for the Solon, Ohio-based company.

Those standards live on through choice ingredients with no preservatives, such as freshly made pasta, real mozzarella and aged parmesan. Over the years, Stouffer’s has been an innovative player in the frozen category, while continuing to provide quality ingredients in more than 180 varieties of entrees. The new ads now running are designed to give viewers a quick glimpse into the history, the family and the dedication to consumers that shaped the brand.

“When preparing our dishes, it’s all about the details and care that make our food so similar to how you make it at home,” said Chef Robert Fedorko, director of culinary innovation at Nestlé. “We start by layering our freshly made noodles by hand. We then use sauce that is made of tomatoes picked right from the vine at the peak of freshness, and then top it off with real mozzarella and aged parmesan. Finally, we simply freeze our lasagna to lock in all the great homemade flavors the moment after it’s prepared. It’s that simple.”

The ad can be seen here: https://www.youtube.com/watch?v=5ih9APDrpXY