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Marie Callender’s Campaign Benefits Habitat for Humanity

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Habitat for Humanity believes that everyone deserves a decent and affordable place to live, and this year’s Comforts From Home Project with Marie Callender’s and Habitat will help further that vision.

Marie Callender’s, a retail frozen food brand of Chicago, Illinois-headquartered Conagra Brands, on November 11 announced this year’s Comforts From Home Project, which aims to help families across the United States and abroad build strength, stability and self-reliance through home ownership.

At the heart of the partnership is specially marked packaging that builds awareness for the families partnering with Habitat for Humanity while encouraging others to join Marie Callender’s in support of the non-profit housing ministry. 

Shoppers can help give to Habitat for Humanity by entering the on-pack code from one of the more than approximately 68 million specially marked packages of Marie Callender’s frozen meals or desserts. Marie Callender’s will donate $.50 to the cause for each code entered at ComfortsFromHome.com by Feb. 28, 2017, up to $300,000, with a guaranteed minimum donation of $100,000.

Photo 1 m familyY’Thao and Chan Ksor met on a flight to the United States in 2002 after fleeing Vietnam and spending several years as refugees in Cambodia. While in the refugee camp, Chan would dream of having her own home where she felt safe. Now, with the help of Habitat for Humanity and partners like Marie Callender’s, that dream has finally come true.

“With our made-from-scratch crusts and homemade touches, Marie Callender’s meals and desserts often remind people of home and the comfort it can bring,” said Chris Brocky, vice president and general manager at Conagra Brands. “This year’s Comforts From Home Project will not only benefit families striving to obtain a comfortable, affordable place to call their own. It will also help provide the sense of security and pride we know homeownership brings.”

In addition to the on-pack promotion, the Comforts From Home project will be supported with a marketing campaign that includes in-store signage, a free standing newspaper insert, magazine outserts in the November issues of All Recipes, Better Homes & Gardens, Martha Stewart Living and Taste of Home, as well as digital and social media support.

Photo 2 m familyPatrick and Christine Thompson moved 13 times in 12 years, mostly with the US military. While in Afghanistan, Patrick, an infantryman, was injured and could not continue his service in the Army. The Thompsons learned about Habitat through their local Veterans Service Organization. Last Veterans Day, they earned the keys to what Christine calls their “forever home.”

Marie Cal Comfors from Home logoMarie Callender’s has also partnered with Scripps Networks Interactive to promote this year’s Comforts From Home Project. The partnership includes in-show integration, custom content and digital sponsorships within HGTV’s Brothers Take New Orleans, DIY Network’s Tiny House, Big Living, Great American Country’s GAC Top 20 Country Countdown and Chopped, airing on Food Network and Cooking Channel. Two high-impact advertising units in Food Network Magazine and HGTV Magazine extend the Scripps Networks Interactive partnerships into print.

Visit www.ComfortsFromHome.com to view a real-time code tracker following entries/donations to date and learn more about Marie Callender’s Comforts From Home project and Habitat for Humanity.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit organization working in nearly 1,400 communities throughout the USA and in nearly 70 countries. Families and individuals in need of assistance partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage.