Muscle Foods Limited, the Nottingham, England-based marketer of healthy-living and sports nutrition products, is debuting a frozen line of seven high protein Asian-style, chicken-based ready meals under the MuscleFood brand. Distributed with rice in 350-gram microwaveable pots, the menu features Thai Green Curry Chicken, Satay Chicken, BBQ Chicken, Chilli Black Bean Chicken, Sweet Chilli Chicken, Tikka Chicken Masala and Original Chicken & Rice.
The dishes serve up as much as 43 grams of protein and less than 500 calories. They have no artificial ingredients or added sugar, and are low in fat and salt, as is the case with all of the DF Foods Group unit’s Live Clean™ prepared foods offerings.
“We’re very excited about this addition to the MuscleFood range and the options it offers the increasingly health-conscious UK frozen food consumer,” said John Chater, retail director. “The new Asian-style rice pots are unique to the UK market and offer a nutritious meal that fits with peoples’ busy lifestyles, whether they’re watching their weight or need to grab a meal on the go. They work as a quick meal at home or as a weekday work lunch. Added to that our experts have made sure they’re well balanced and packed with protein which helps keep you fuller for longer.”
In addition to being available for purchase via the company’s online e-commerce platform (www.MuscleFood.com), the products are now being rolled out at convenience stores throughout the United Kingdom and will be sold in Ireland at Musgrave’s SuperValu stores beginning in June.
