Ben & Jerry's New Ice Cream Line Sweet to the Core

Ben & Jerry’s is rolling out a new line featuring four new flavors, and the Burlington, Vermont, USA-based company believes it will resonate resoundingly with its “core” consumers.

The “Core” range is modeled off Ben & Jerry’s popular Karamel Sutra flavor. The concept includes a core center down the middle of each offering, which in most cases compliments the two super-premium ice creams that are packed into every pint. Every Core flavor comes with another component the company has become famous for: chunks, which add another layer of flavor and texture.

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“We are always looking to make something bigger and better for our fans,” said lead flavor developer Eric Fredette. “We wanted to blow out the concept of fun flavors, chunks and swirls and take it over the top.”

The four new offerings are:

  • Hazed & Confused: chocolate and hazelnut ice creams with fudge chips and a hazelnut fudge core
  • That’s My Jam: raspberry and chocolate ice creams with fudge chips and a raspberry core
  • Peanut Butter Fudge: chocolate and peanut butter ice creams with mini peanut butter cups and a peanut butter fudge core
  • Salted Caramel: sweet cream ice cream with blonde brownies and a salty caramel core

The products are formulated to enable consumers make each pint become a personalized eating experience. Those who want some of the core fudge, caramel or real raspberry jam in every bite can make it happen. Those who like eating one flavor of ice cream at a time, and then save the core center as a treat at the end have found the right product for themselves. And those who prefer to eat the sweet spot first, the “tunnelers” as they’re known, can pop the lid, grab a spoon and get right to business.

All four of the Core flavors are available in pints and selling for about $4.39 at supermarkets, grocery stores and other retail outlets. Handmade Core Sundaes featuring a core of hot fudge or caramel between two personally elected flavors will be served at Ben & Jerry’s Scoop Shops starting this spring.

The Cores are the first full line of Ben & Jerry’s innovations to be 100% Fairtrade-certified and made with non-GMO sourced ingredients.