Ben & Jerry’s ‘Core Tour’ Scoops up Free Samples in USA
From Los Angeles to Washington, DC, and beyond, Ben & Jerry’s ice cream scoop trucks are on the road again, giving away free scoops to street people, or put another way, to people on the streets. Now through June 26, the Unilever company unit is dishing out two flavors from its Core line as part of the “Core Tour 2014” campaign. So if you happen to be in either city, don’t be dazed and confused if you are offered a Hazed & Confused sample (chocolate and hazelnut ice creams with fudge chips and a hazelnut fudge core) or a Salted Caramel (sweet cream ice cream with blonde brownies and a salty caramel core) treat.
The “Core” range is modeled on Ben & Jerry’s popular Karamel Sutra flavor. The concept includes a core center down the middle of each offering, which in most cases compliments the two super-premium ice creams that are packed into pints sold at retail stores. Every Core flavor comes with another component the company has become famous for: chunks, which add another layer of flavor and texture.
In Los Angeles, Ben & Jerry’s very own storyteller, Doree Speidel, has joined the mobile crew, giving ice cream lovers the inside scoop on the truck’s winding path and reporting on what makes Los Angeles so unique from the people she meets, to the food she tries and the experiences she has throughout the month.
“For the past few years we’ve been dishing out free scoops around the country to connect with our fans in local cities,” said Speidel. “This year, we wanted to take it to the next level, and engage the community to make sure we’re experiencing first-hand what makes each city so unique. I’m looking forward to cataloging the latest Hollywood trends and new food fusions, while cruising through the hills of LA and scooping out treats for folks from Koreatown to the Santa Monica Pier.”
In Washington, meanwhile, storyteller Regan Cleminson was elected to join the truck crew. After the DC gig, the “Core Tour 2014” will roll on to Portland, New York City, Seattle, Chicago, San Francisco, Hartford and Boston, before the ice cream truck is garaged on Oct. 15.