SweetFrog Frozen Yogurt Jumping into Egyptian Market
Following the establishment of more than 350 outlets in the United States, Dominican Republic and England since its founding in 2009 by entrepreneur Derek Cha, sweetFrog has announced that its next stop is Egypt. The Richmond, Virginia, USA-headquartered frozen yogurt chain recently signed a development agreement with Vantage Egypt for Tourism & Entertainment.
The first two sweetFrog shops are set to open in Cairo by the end of 2014.
Vantage Egypt is a subsidiary of Halawa Group, one of the largest dairy producers in the nation, with over 6,000 employees. The company owns and operates several restaurant businesses, including 27 Papa John’s units, and international brands in Egypt.
“We are very excited to be partnering with Vantage Egypt and to have them representing the sweetFrog brand. They have substantial experience introducing successful international brands into the Egyptian market, as well as developing and operating multi-unit food outlets,” said Vance Spilman, president of sweetFrog Enterprises.
“SweetFrog's premium high quality product offering is unique and very relevant to consumers who are looking for a premium frozen yogurt in a family-friendly environment,” said Ashraf Galal, managing director of Vantage Egypt.