The 2014 Summer Favorites Ice Cream & Novelties promotion in the United States heated up sales in supermarket and grocery store aisles from coast to coast with help from the National Frozen & Refrigerated Foods Association (NFRA), which sponsored a retail display contest in June and July. The most creative merchandising displays were recognized with prestigious Golden Penguin Award in six regional categories – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western. A total of 19 Gold and 26 Silver Penguins were awarded.
All winning display entrants were honored for their presentation of the 14 sponsoring brands of ice cream and novelty products. The promotion was also supported with consumer outreach including a VIP Coupon and Freezer Giveaway on the Easy Home Meals Facebook page, and a partnership with the Mr. Food Test Kitchen that extended the messaging to TV and online audiences.
Gold Penguin awards will be presented at the Grand Awards Banquet during NFRA’s Convention in Orlando, Florida, on October 14. Silver awards are typically presented at the local level during frozen food association meetings.
Gold Winners by Region
Northeast
- Giant Eagle, Pittsburgh, Pennsylvania
Pacific/Western
- Albertsons #1002, Mesa, Arizona (Assisted by Co-Sales Company of Phoenix)
Southeast
- Piggly Wiggly #3201, Leakesville, Misissippi (Assisting Company, Wells Enterprises, Inc., Laurel, Mississippi)
- Rouses Supermarket #23, Youngsville, Louisiana (Assisting Company, Wells Enterprises, Inc., Lafayette, Louisiana)
Southwest
- Homeland #4236, Yukon, Oklahoma (Assisting Company, Wells Enterprises, Inc., Edmond, Oklahoma)
- Belton Hy-Vee #1034, Belton, Missouri (Assisting Company, Wells Enterprises, Inc., Lee’s Summit, Missouri)
West Central
- Chris’ Food Center #119, Sandstone, Minnesota (Assisting Company, Kemps, Lindstrom, Minnesota)
- Hy-Vee #1610, Sioux City, Iowa (Assisting Company, Wells Enterprises, Inc., Sergeant Bluff, Iowa)
- Hy-Vee #1890, West Des Moines, Iowa (Assisting Company, Wells Enterprises, Inc., Johnston, Iowa)
- Hy-Vee #6069, Windsor Heights, Iowa (Assisting Company, Wells Enterprises, Inc., West Des Moines, Iowa)
And the Silver Award winners are…
East Central
- Marsh #37, Noblesville, Indiana (Assisting Company, Wells Enterprises, Inc., Lapel, Indiana)
- Jack’s Fresh Market #185, Manistique, Michigan (Assisting Company, Wells Enterprises, Inc., Two Rivers, Wisconsin)
Northeast
- Bozzuto’s, Inc., Cheshire, Connecticut
Pacific/Western
- Albertsons #6601, Glendora, California
Southeast
- Harveys #1635, Alma, Georgia (Assisting Company, Wells Enterprises, Inc., Hazlehurst, Georgia)
Southwest
- Walmart #3492, Wichita, Kansas (Assisting Company, Wells Enterprises, Inc., Wichita, Kansas)
- Albertsons #938, Albuquerque, New Mexico (Assisting Company, Wells Enterprises, Inc., Placitas, New Mexico)
- United #4377, Oklahoma City, Oklahoma (Assisting Company, Wells Enterprises, Inc., Edmond, Oklahoma)
- Price Cutter #57, Joplin, Missouri (Assisting Company, Wells Enterprises, Inc., Webb City, Missouri)
West Central
- Piggly Wiggly #207, Lake Geneva, Wisconsin (Assisting Company, Wells Enterprises, Inc., Milwaukee, Wisconsin)
