Nestlé is strengthening its ice cream business in China with a RMB 100 million (more than CHF 15 million, or over US $16 million) investment in its factories in Tianjin and Guangzhou.
The company has opened a new production line in Tianjin to produce the popular Nestlé 8Cubes brand, while increasing its cold storage capacity in Guangzhou.
Nestlé 8Cubes, available only in China, is a shareable bite-size snack comprised of individual ice cream cubes with a crunchy chocolate and sesame seed coating.
“This investment will enhance our ability to meet increasing consumer demand for our products,” said Ouyang Kai, vice president of Nestlé Greater China Region’s Ice Cream Business Unit. “It also underlines our confidence in the long-term dynamics of the Chinese market.”
The company has two ice cream factories in China, which produce Nestlé brand products as well as the local brand 5Rams.
The 5Rams brand is known for its range of ice cream cones, which include flavors such as purple yam, lychee, and melon, as well as a selection of ice cream sticks in flavors that range from red bean and green bean to chestnut.
