RBI to Expand Burger King Reach in Sub-Saharan Africa
Restaurant Brands International Inc. (RBI) announced on April 4 that Burger King Europe GmbH (BKE) has closed a multi-country development agreement in sub-Saharan Africa with Servair S.A. to lead the development and growth of the restaurant chain in the region.
"We are excited to announce this agreement to accelerate expansion in this high-potential consumer market that remains a priority for us as we grow the brand in the region," said President José Cil. "Servair has a tremendous amount of experience in the foodservice segment and particularly with the Burger King brand, which will serve them well in continuing to expand the brand's presence in the region."
"Burger King is one of the world's most popular and iconic brands and there are many opportunities to build on this success in Africa," said Michel Emeyriat, chairman and chief executive officer of Servair. "We have ambitious growth plans for sub-Saharan Africa.”
Burger King and Servair previously collaborated to open the first Burger King restaurants in Kenya and Ivory Coast. The new agreement will help to further enlarge its footprint in those countries as well as several new markets in sub-Saharan Africa.
Headquartered in Oakville, Ontario, Canada, Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, with more than $27 billion in system-wide sales rung up at approximately 23,000 outlets in over 100 countries and US territories. In addition to Burger King, it owns Tim Hortons and Popeyes restaurants.
Burger King, founded in 1954, is the second largest fast food hamburger chain in the world, operating more than 15,000 units. Almost all are owned and managed by independent franchisees, many of them family-owned operations that have been in business for decades.