Foodservice Traffic Grows in Markets Outside USA in Q2

With the United States being the exception, foodservice markets around the world realized various degrees of visit growth in the quarter ending June this year, reports the NPD Group, a Chicago, Illinois-headquartered research and information company.

European markets continued their solid, if unspectacular, recovery; and Brazil and Russia, both mired in recession in recent years, came back. South Korea posted a very solid traffic gain. Total visits to USA restaurants and foodservice outlets declined by 1 percent to post a loss of 94.5 million visits in the quarter compared to year ago, according to NPD Group’s CREST information service, which continually tracks consumer use of foodservice outlets in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Korea, Russia, Spain, and the United States.  

Nearly all the global foodservice traffic growth came from the quick service restaurant (QSR) segment.  Consumers responded positively to the advantageous pricing, aggressive unit expansion and advertising of QSR chains and outlets. The growing interest in foodservice delivery services, mobile ordering, and payment around the world was also a driver of foodservice growth in the quarter. In every market NPD tracks, virtually all the growth in the past couple of years has come from mobile or Internet services.

Visits at restaurants selling morning meals are growing broadly, but it is still a relatively small daypart in terms of traffic share in most global markets and can’t drive overall growth like other meals can. Lunch traffic did increase in Brazil, China, Russia and Spain, but declined in all other countries. Dinnertime visits were flat to up in most countries, with the exception of Australia, Canada and the United States.

“It has been awhile since we’ve seen such broad-based traffic growth across the globe, which makes future quarters look promising,” said Bob O’Brien, NPD’s senior vice president for global foodservice. “Although most of the visit growth is from quick service, meaning smaller average check sizes, it’s a sign that consumers are gaining financial confidence and taking advantage of the convenience foodservice offers.”