GAA to Work with Chinese Foodservice Provider

The Global Aquaculture Alliance (GAA) has signed a memorandum of understanding (MoU) with Wuhan Lanesync Supply Chain Management Co. Ltd., in which the two organizations will work collaboratively to cross-promote the organizations’ activities and to advance responsible aquaculture.

140102 GAA LanesyncBased in Wuhan City, Hubei Province, China, Wuhan Lanesync handles purchasing, distribution, logistics, marketing, processing and other activities for more than 35,000 restaurants and hotels throughout the PRC. The company operates more than 200 Xianzhilong retail outlets and seven warehouses with a combined annual purchasing power of more than US $158 million. It strives to build innovative B2B2C e-commerce and information platforms in the cold chain industry.

As part of the MoU, GAA has been designated as a supporting partner of the Food Products and Ingredients Expo of China, which is organized by Wuhan Lanesync and scheduled to take place in Wuhan from March 21-25. The show will feature more than 500 exhibitors from China and abroad, including China’s top 50 restaurant chains, and welcome suppliers and buyers from around the world. GAA will be among the exhibitors and will play a role in the one of two conference programs running concurrently with the four-day exhibition.

Wuhan Lanesync will also assist GAA in connecting with Chinese foodservice operators and retailers and in promoting the GAA’s Best Aquaculture Practices third-party certification program to the Chinese marketplace.

In return, GAA will promote the Food Products and Ingredients Expo of China to its membership through its various communications vehicles and encourage seafood suppliers from beyond China to exhibit or attend the trade show.

Headquartered in St. Louis, Missouri, USA, the Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood. For more information, visit www.gaalliance.org.