Alexia to Go Non-GMO; Launches Truffle Fries and More
Alexia, a ConAgra Foods brand, announced on May 11 that all of its offerings will be non-GMO by the end of 2016. In addition, the entire Alexia line will be Non-GMO Project Verified within the next 12 months.
"We are already 90 percent of the way there with only a few items left to finish the process of Non-GMO Project verification," said Rob Johnson, senior brand manager. "We're excited about the commitment we've made and look forward to continuing to evolve our food to meet the Alexia consumer's preferences."
Building on that commitment, Alexia has introduced two new side dishes made with organic potatoes: Truffle Fries and Organic Savory Spice Sweet Potato Fries. Just like the rest of the Alexia line, both offerings are made with ingredients harvested at their peak, and then seasoned creatively with all-natural flavors. They are now available exclusively at Whole Foods retail grocery stores.
With a blend of organic ginger, cumin, cinnamon and other spices, the Organic Savory Spice Sweet Potato Fries bring the flavors of Morocco from farm to table – and are Non-GMO verified and Certified USDA Organic. The organic sweet potatoes are grown at a small family farm in North Carolina.
The new Alexia Truffle Fries capture the full aroma and complex flavor of black truffles often enjoyed at high-end restaurants. The Non-GMO verified fries are also made with organic potatoes, as well as black summer truffles foraged from the slopes of northern Italy and seasoned with Mediterranean sea salt.
Consumers can look for the Non-GMO Project logo on Alexia packaging and at the brand's website. The ongoing list of Alexia's offerings that are Non-GMO Project Verified is available on the Non-GMO Project website.
Alexia Foods was founded in 2002 by Alexander Dzieduszycki, a Manhattan chef. The Long Island City, New York-headquartered company has been a subsidiary of ConAgra Foods since 2007. In addition to all-natural, premium fries, Alexia offers a full line of gourmet potato side dishes and organic vegetables that go from the freezer to table in minutes. The product range is available at natural, gourmet, club, grocery and mass retail stores.