AFFI Report Receives MarCom Award for Design Excellence
The American Frozen Food Association (AFFI) announced on December 14 that its 2014 Annual Report was named a MarCom Awards Gold Winner by the Association of Marketing and Communication Professionals (AMCP).
The MarCom Awards is an international marketing and communications competition recognizing outstanding achievement in the design of print, visual, audio and web-based materials. Over 6,500 entries from corporate marketing and communications departments, advertising and PR agencies, design firms, associations and freelancers from the United States, Canada and 15 other countries were submitted for the 2015 competition. The Gold Award is presented to entries judged to exceed the high standards of the industry norm.
“AFFI is honored to be selected as a MarCom Awards Gold recipient,” said Joseph Clayton, interim president of the McLean, Virginia-headquartered trade association. “AFFI’s 2014 Annual Report debuted our newly evolved logo and brand in an effort to modernize the Institute’s visual identity.”
The new look is designed to strengthen the AFFI’s ability to visibly advocate for the frozen food and beverage industry in a variety of ways and deliver messages to a more diversified group of audiences, from millennials to baby boomers and from lawmakers to consumers.
Founded by creative professionals in 1995, AMCP serves to honor outstanding achievement and service to the communication profession. Winners of the MarCom Awards were selected from over 200 categories in seven forms of media and communication effort – marketing, publications, promotion, public service, creative, electronic and interactive.