UberEATS and Chrissy Teigen Treats on McDelivery Day
From New York City to New Zealand and from Canada to the Netherlands, McDonald's has expanded McDelivery with UberEATS to 13 countries, including 3,500 restaurants in the United States in the past three months. McDelivery is now available across the globe from over 7,800 units in 47 countries and six continents.
In celebration of this new way for customers to have orders of Big Mac and Fillet-O-Fish sandwiches, french fries and other menu items brought right to their home, work or beyond – sometimes even by celebrity couriers – the Oak Brook, Illinois, USA-headquartered company marked Global McDelivery Day by surprising customers on July 26th with special deliveries.
"We are excited to bring this new level of convenience to more of our customers around the globe, delivering on our commitment to transform the customer experience in and out of our restaurants," said President and CEO Steve Easterbrook. "Global McDelivery Day is our way of celebrating the expansion of delivery while highlighting our ability to give customers the great tasting food they love at McDonald's, where they want to enjoy it."
Across the world, Global McDelivery Day came to life at 11 AM in select cities and countries through UberEATS. In the USA model Chrissy Teigen made several deliveries in New York City and the Hoboken firehouse across the Hudson River in New Jersey. In Italy, celebrity Belén Rodriguez surprised fans with special McDelivery orders. In Japan, customers had the option to "Order a Smile" to receive a personalized “thank you” message from crew members. In the Netherlands, McDonald's delivered to consumers who posted on social media about why they needed a McDelivery.
In addition to countries where the fast food market leader utilizes end-to-end owned delivery service models, this global benchmark was reached in partnership with various third parties for ordering and fulfillment – with UberEATS being McDonald's largest global McDelivery partner.
UberEATS is Uber's stand-alone meal delivery app that makes getting food as easy as requesting a ride, whether one is at home, in the office, or the park. Uber is leveraging its technology and expanding its delivery partner network to deliver food to hungry customers who can track their order, customize their drop off, and use the same account they use to take rides. The service is now available in more than 100 cities around the globe.
"We are excited to celebrate our global expansion with McDonald's," said Jason Droege, head of UberEverything. "UberEATS is happy to make food delivery easy at the push of a button."
McDonald's ranks as one of the largest providers of delivered food in the world, with over two decades of delivery experience and annual system wide delivery sales of nearly $1 billion across various markets in Asia and the Middle East.
"With 75% of the population in our top markets in the world less than three miles from a McDonald's restaurant, we are well positioned to meet the untapped demand of delivery for our customers," Easterbrook said.