As LJS Adds Chicken to Reel Deal, KFC Zings with Zinger
Long John Silver’s (LJS), the quick service seafood restaurant chain known especially for classic battered, hand-dipped whitefish and fried shrimp, has added Crispy Breaded Chicken Tenders to the $5 Reel Deal Box available at participating outlets across the USA for a limited period through May 28.
"Fans of the brand tell us all the time how much they love our fish, but they really like our chicken too,” said Stephanie Mattingly, vice president in charge of Media and PR for the Louisville, Kentucky-headquartered company. “The crunch of the lightly cooked breading and the succulent, juicy chicken work in tandem for a flavor we think our customers will love.”
The $5 Reel Deal Box includes a choice of three Crispy Breaded Chicken Tenders, two pieces of classic battered fish or chicken, or one piece of classic battered fish and three shrimp. All of the choices are served with natural-cut fries, two signature hushpuppies, a 20-ounce soft drink, and a Hershey’s Chocolate Chip Cookie for dessert.
“For those who can’t get enough of a good thing,” added Mattingly, “the Crispy Breaded Chicken Tender box can be upgraded to a meal that includes two signature sides and five pieces of chicken.”
Zinger from the Colonel
Meanwhile, KFC is further spicing up the chicken sandwich category by at long last offering the popular Zinger to customers in the United States. Featuring a 100 percent chicken breast filet, double hand-breaded and fried to a golden brown color, and served with lettuce and mayonnaise on a toasted sesame seed bun, it will be available at participating USA restaurants beginning April 24 as an individual sandwich or in a popular $5 Fill Up combo meal that includes potato wedges, a medium drink and a chocolate chip cookie.
The Zinger is already on the KFC menu in more than 120 countries around the world, and in many countries the term "Zinger" is synonymous with a fried chicken sandwich.
The product has enjoyed popularity across the globe since its inception in Trinidad and Tobago in 1984. More Zingers are consumed in the United Kingdom, India and Australia than anywhere else. KFC units in Australia alone sells more than 22 million of them each year.