Healthy Choice Powers Up to Serve Breakfast in America

The Healthy Choice Power Bowls line of frozen ready meal options is being extended into the breakfast meal segment with four new varieties. The launch of morning Power Bowls by Chicago, Illinois, USA-headquartered Conagra Brands provides health-conscious and time-crunched consumers with a quick and nutritious addition to breakfast in a popular bowl format.

"Breakfast is really important to our health and well being, yet people often make a lot of sacrifices when it comes to the first meal of the day," said Tara Rozalowsky, Healthy Choice brand director. "Our morning Power Bowls really deliver on a lot of what we're seeking in the morning or any time of day really: something quick and healthy that tastes good because they’re packed with flavorful, nutrient-dense ingredients."

According to the NPD Group market research company, although North Americans think of breakfast as a “hurry up and get out the door” moment, more than 75% of breakfast eating occasions occur at home. And more than 70% of consumers are looking for nutritious and convenient morning options that take less than 10 minutes to prepare.

HC Power Bowls Morning Unwrapped Burito ScrambleThe new morning Power Bowls provide up to 15 grams of protein and up to five grams of fiber per serving. Each recipe features a combination of leafy greens, proteins, ancient grains and steel cut oats. Varieties include:

  • Unwrapped Burrito Scramble. It contains turkey sausage with egg whites, black beans and vegetables, a layer of steel cut oats, farro and buckwheat whole grains topped with a drizzle of spicy tomatillo sauce.
  • Turkey Sausage and Egg White Scramble. This turkey sausage, egg whites and vegetables option is served in a creamy avocado sauce, with leafy greens and steel cut oats, buckwheat, and red quinoa whole grains.
  • HC Power Bowls Veg Mango EdamameRoasted Red Pepper and Egg White Shashuska is a bold, spicy Middle Eastern-style vegetarian bowl that combines egg whites with red bell peppers, feta cheese, onions and leafy greens. Whole grains like buckwheat, farro and steel cut oats offer a nutrient-dense base, while a spicy tomato and red pepper sauce delivers a zesty pop of flavor.
  • Pesto and Egg White Scramble. This vegetarian option to include with breakfast boasts bold Italian flavor. Egg whites, white kidney beans, basil pesto sauce and Parmesan cheese are served on top of leafy greens and steel cut oats, buckwheat and quinoa whole grains.

Each morning bowl provides a filling meal at 190 calories or less, for a suggested retail price of $3.49. They are shipping to supermarkets and other retail stores now and will be available nationally before the end of summer.

In addition to the new morning Power Bowls, Healthy Choice recently debuted four new plant-based Power Bowls: Mango Edamame, White Bean and Feta Salad, Falafel and Tahini and Cauliflower Curry. The launch further expands the brand's vegetarian and vegan options and offers a convenient way to swap out meat for up to 16 grams of plant-based protein and 16 grams of fiber per serving.