As consumer expectations continue to evolve, ice cream brands are looking for new ways to stand out and connect with changing preferences. Research shows that nearly a quarter (24%) of consumers globally consider sustainability an important aspect of ice cream packaging, while 16% prefer paper packaging for the category.

Made from up to 85% paper sourced from FSC-certified forests and other controlled sources, Tetra Pak’s latest achievement will help brands stand out on shelf while delivering the performance needed throughout the cold chain.

Drawing on more than 70 years of expertise in paper-based food packaging and a deep understanding of ice cream production, the wrap has been designed to fit the practical realities of ice cream manufacturing. Its thin profile and advanced multi-layer structure help protect products while using materials efficiently and supporting reliable operations.

“Ice cream is one of the world’s most loved food categories, and innovation now extends beyond flavors and formats. Packaging is becoming an increasingly important way for brands to differentiate, attract attention and respond to changing consumer expectations,” said Peter Lindstrom, Tetra Pak’s food solutions vice president. “Ice Cream Wrap gives producers a new way to create a distinctive consumer experience, combining the familiar appearance of paper with the functionality required for ice cream products.”

The packaging is currently undergoing validation with ice cream producers across Europe, including Swedish company Triumf Glass. These trials are helping Tetra Pak assess performance in live production environments and gather consumer insights ahead of wider commercialization.”

Moa Frisk Lönnblom, marketing director at Triumf Glass, commented: “Innovation is an important part of our business, and we’re excited to, together with Tetra Pak, explore how the Ice Cream Wrap can create new opportunities in the category. It has the potential to offer consumers something genuinely different and help shape the future of ice cream packaging.”

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Specially marked packages of Yummy Dino Buddies Original Dinosaur-Shaped Chicken Breast Nuggets distributed in PAW Patrol: The Dino Movie packaging are available in retail store freezer aisles for a limited time, while supplies last. Inside are Yummy’s seven classic dinosaur shapes, made with 100% all-natural, white meat chicken raised without antibiotics.

“PAW Patrol has always been about helping families save the day,” said Erika Welk, Salisbury, Maryland, USA-based director of marketing for Yummy. “We know parents are looking for meals that kids are excited to eat and they can feel good serving. That’s what makes this partnership such a natural fit. By pairing kids’ favorite rescue pups with our signature dinosaur-shaped nuggets, we’re bringing a little more adventure to dinnertime and helping families create more fun around the table.”

Yummy Dino Buddies have 10 grams of protein and 650 mg of Omega-3 fatty acids per serving and are made without artificial ingredients, flavors, colors or preservatives.

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“A brand refresh isn’t just new packaging, it’s a statement’” said Mattie Hays, senior brand manager. “We have relaunched Grown in Idaho with a new look and a campaign built on real Idaho swagger: “This is Potato Country.’ The goal was simple. Make the packaging as good as the product inside and put Idaho front and center where it belong. I can’t wait for shoppers to find it on shelf. It’s been a long time coming.”

Among the Grown in Idaho offerings rolling out in new packaging are Super Crispy Crinkle Cut Fries, Hand Cut Style Fries, Steak Fries, Crispy Tots, Hash Brown Patties, Hash Brown Dices, Thick Cut Hash Browns,
Shoestring Fries and Waffle Fries.

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Both products are built on a three-ply structure incorporating CTMP in the middle layer, which enables reduced basis weight while maintaining board thickness. Trayforma Brown is well-suited for ready meals, bakery, frozen and chilled food products.

The new lighter offering delivers the same strength, forming performance, and converting reliability as the current base board, but uses less raw material. Less material per tray means better yield throughout the value chain, and a lower board weight naturally contributes to reduced carbon footprint in production and transport.

Trayforma Brown responds to demand for a premium natural appearance in tray packaging. Its technical performance meets the same demands as the rest of the Trayforma family, and it is the first brown tray board to support oven heating, withstanding temperatures up to 220°C with a transparent PET coating. It is also available with a high-barrier BarrPeel solution for vacuum-skin packaging.

“For our customers, the natural look of brown board is increasingly relevant, but not at the cost of performance. With Trayforma Brown, they don’t have to make that trade-off. And with our advancements in lightweighting Trayforma, everyone in the value chain benefits from better yield,” said Jaana Tani, technical account manager.

Trayforma Brown and the lightweighted Trayforma range will be presented May 7-13 at Interpack 2026 in Düsseldorf, Germany.

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The quick service restaurant operator first introduced the Cheddar Bacon Cheese Slider last year as part of a retail variety pack available only in Walmart stores. The product proved so popular that White Castle introduced it in January as a stand-alone item at CVS stores across America. Albertsons, Safeway and other grocery outlets began selling the Slider this month, and in April it will be available in Dollar General stores nationwide.

The Cheddar Bacon Cheese Slider features 100% beef and savory steam-grilled onions topped with a slice of cheddar-flavored cheese made with real bacon pieces, all served on the chain’s signature fluffy bun.

“We are constantly keeping a pulse on the flavors consumers find most indulgent and satisfying, and bacon continues to top that list,” said Sarah Paulson, the Columbus, Ohio-headquartered company’s director of retail marketing. “With the Cheddar Bacon Cheese Slider, we’re delivering the smoky, savory flavor shoppers love, making it available in more stores and offering multiple pack sizes that make it even easier to enjoy White Castle at home.”

The Cheddar Bacon Cheese Sliders are offered in a variety of package sizes, giving consumers the flexibility to choose the quantity that’s right for them. They continue to be featured in the Cheese Slider Variety Pack, which also contains Jalapeño Cheese Sliders and Classic Cheese Sliders.

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With Nielsen data for the 52-week period ending January 26 of this year showing market leader Birds Eye holding a 57.5% share of the £192.3 million UK fish finger category, the recipe and pack design upgrade aims to bring even more shoppers into a category already popular among consumers. In supporting the product release a multi‐million pound sterling marketing campaign is being initiated across TV, out-of-home, in-store and social media platforms to promote the taste, versatility and quality that have made Birds Eye Fish Fingers a household staple for over 70 years.

At the heart of the upgrade are the simple ingredients used to make the product, starting with frozen fish fillet blocks which are cut into fish finger rectangles. Each piece is then dipped in a flour-based batter before being coated in Birds Eye’s unique baked breadcrumbs. The fingers are flash-fried to set the coating and then frozen immediately to lock in quality. This is a process similar to how they might be made at home, just at larger scale.

“Birds Eye Fish Fingers have been part of British family life for generations because they consistently deliver on taste, quality, and convenience,” said Claire Sutton, marketing director. “This recipe refresh takes everything people love about our fish fingers and makes them even better. We’ve focused on creating the ultimate crunch while keeping the same succulent fish inside, giving shoppers the best fish finger experience possible.”

The new recipe in updated packaging hit shelves at Morrison’s on March 3 and will be available at Tesco, Sainsbury’s, Iceland and Asda stores starting March 9. Distribution is in 10-packs for Omega 3 Alaska Pollock Fish Fingers offered at a suggested price of £3.00. The Cod and Haddock products come in 8-packs going for £4.25.

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The fresh look pairs Carvel’s classic heritage with a brighter, bolder, more modern personality. Pops of summery yellow join the brand’s signature cherry red and blue frost, plus playful design elements and an iconography nod to Carvel’s rich history and nearly a century of ice cream cake innovation.

“We wanted to create an eye-catching design that feels just as joyful as the memories that our cakes make,” said Kim Mrowczynski, Rich Products’ brand marketing manager for ice cream cakes. “What we’ve come up with conveys the spirit of Carvel Founder Tom Carvel — Mr. Carvel himself — who always had fun in mind when it came to work. We’re proud to bring that playful energy to a new generation of ice cream cake lovers.”
Carvel also recently updated its logo to reflect the brand’s classic roots, with the “V” in Carvel shaped like a cone holding soft-serve ice cream, the iconic treat that Mr. Carvel invented. A new tagline on grocery store packaging proudly reflects the brand’s place in dessert history as “The Original Ice Cream Cake.”

Carvel Ice Cream Cakes come in a variety of flavors and sizes, with prices starting at $15-$20. Customer favorites and seasonal offerings include Family-Sized Ice Cream Cake, Family-Sized Strawberry & Vanilla Ice Cream Cake, Happy Birthday Ice Cream Cake, Confetti Ice Cream Cake, Party-Sized Balloons Ice Cream Cake, Cookie Dough Cake, Lil’ Love Ice Cream Cake, Double Crunch Ice Cream Cake, Chocolate and Strawberry Lil’ Love Crunchie Cake, Gameball Cake, Easter Bunny Cake, Turkey Cake and Snowman Cake.

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The updated branding is an evolution, not a full overhaul, and reflects what consumers want most today: higher protein, tasty flavors, and meals made with premium ingredients. The refreshed packaging, upgraded recipes, and new brand messaging were shaped by extensive consumer testing.

“The message from consumers was clear: taste comes first, but trust is what gets them to try seafood from the freezer,” said Scott Demers, co-founder and co-chief executive officer of the Auburn, Maine, USA-based company.

Here’s what’s new:

• More Premium Look – An elevated yet approachable design across packaging and digital platforms that highlights taste and real ingredients.

• New Logo & Tagline – “Seafood Expertise, Born in Maine” strengthens the brand’s focus on seafood and celebrates the founders’ Maine upbringing.

• Enhanced Recipes – Revamped and more restaurant-inspired recipes across top meals, informed by consumer taste tests to deliver more flavor in every bite.
Appetite-Forward Food Photography – New photography that highlights the ingredients and showcases the seafood in a mouthwatering way.

Fresh Taste Promise – A new on-pack commitment that reassures consumers about microwaving seafood; a majority of  consumers stated this promise reduces concerns and builds trust.

More Useful Website – A redesigned, more sophisticated site with increased appetite appeal and improved navigation with the ability to search meals by type (pasta, rice bowls, gluten free and more).

Elevated Founder Story – Deeper storytelling across the website and back of pack to strengthen authenticity and the founders’ Maine connection.

Among items in Scott & Jon’s expanding frozen seafood meals range are Honey Sesame Salmon, Lemon Butter Dill Salmon, Baja Fish Taco Bowl, Fish Tikka Masala with Basmati Rice, Shrimp Alfredo, Shrimp Scampi and Cajun Style Shrimp Alfredo.

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Kelly’s is renowned for its signature ice cream, made with whole milk and authentic Cornish clotted cream from local dairy herds. The line utilizes the original Kelly family recipe, perfected over three generations.

“As consumer behavior evolves, we’re seeing more people looking for satisfying, high-quality treats they can enjoy at home, without the restaurant price tag. Today’s time-pressed shoppers still want those little moments of indulgence, and that’s exactly what our new range delivers,” said Danielle Bell, brand manager. “With flavors inspired by classic desserts and crafted with our signature Cornish clotted cream, Kelly’s offers a more sophisticated at-home experience at an accessible price point, perfect for creating special moments any day of the week.”

The new offerings range from the smooth, fruity and tangy ripples of Raspberry Cheesecake and the gooey caramel swirls of Millionaire’s Shortbread, to the Mocha blend of bold coffee and silky chocolate swirled through a velvety clotted cream base, and Vanilla Bean in 425ml tubs. Now available for £4.50 at Morrisons , Co-Op and Iceland stores, they will also be listed soon by Waitrose and Asda.

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The Bosnasco, Italy-headquartered exhibitor is showcasing a selection of its high-performance flexible packaging products including FreezyPeel, a peelable film for frozen foods, engineered for low-temperature resistance.

Also in high profile is its ClearSkinPack invisible skin film for vacuum packaging that ensures extended shelf life and premium presentation, even in vertical display. Featuring high mechanical strength and EVOH barrier, it is promoted as “perfect for frozen products, ready meals, bone-in meats and seafood. ready meals, and.

Beyond top lidding and skin applications, ITP offers a comprehensive range of barrier and resealable films for flexible packaging, tailored to various product types and formats. Bariflex and RecyBariflex deliver high barrier performance and recyclability, while Sealflex and RecySealflex ensure secure sealing and compatibility with high-speed lines.

For the frozen food sector, ITP provides films with excellent cold resistance, ensuring convenience and product integrity. The portfolio also includes pouches – doypacks, gusset bags, and three-side seal formats – made from laminated or mono-material PE films.

In response to the growing importance of cultural and religious standards in global markets, ITP has initiated the halal certification process for a strategic selection of its packaging offerings.

“Gulfood Manufacturing is a strategic opportunity for us to connect with food industry players in the Middle East, share our vision of responsible packaging, and present solutions that respect the unique characteristics of the markets we aim to grow in,” said Paola Centonze, ITP’s chief communication and sustainability officer.

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