Designed to provide foodservice operators new ways to elevate menus and create back-of-house complexity, the range delivers sweet and savory flavors that work across breakfast, brunch, snacking, grab-and-go and all-day handheld eating occasions.

“Operators are constantly looking for innovative ways to differentiate their menus while keeping execution simple,” said Josh Nissen, marketing vice president of Hopkins, Minnesota-based Michael Foods. “Complementing our industry-leading egg portfolio, our new waffle carriers provide versatile menu-building solutions that bring together the powerful combination of protein, portability, and craveable taste. Additionally, the Mini Waffles build on the momentum of our popular fully cooked egg bite portfolio, bring a sweeter side to portable eating occasions across foodservice.”

Papetti’s Cornbread Carrier reimagines a comfort food favorite with the familiar flavor of cornbread and subtle honey sweetness. It serves as a canvas for breakfast sandwiches, barbecue-inspired handhelds, chicken sandwiches, and seasonal menu creations. The balanced sweet-and-savory profile helps foodservice operators deliver both menu differentiation and ease of execution.

The Hash Brown Waffle Carrier transforms a breakfast staple into a versatile handheld solution. Crafted with savory hash browns and providing a crispy golden texture, this product creates new opportunities for breakfast sandwiches, brunch builds, burgers, and all-day handhelds.

Papetti’s Mini Maple Waffles deliver big flavor in a convenient bite-sized format. With sweet maple flavor and a soft, fluffy texture, the mini Belgian-style waffles are ideal for breakfast, grab-and-go offerings, snack boxes, catering applications and creative dessert builds. From breakfast to snacking and beyond, they offer endless opportunities to incorporate waffle appeal across the menu.

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The purpose-built, 172-square-meter Centre of Excellence brings together a commercial-scale bakery, demonstration kitchen, sensory evaluation facilities, innovation suite and dedicated collaboration spaces in one specialized location. Designed to support and accelerate product development from concept through to commercial manufacturing, the facility enables customers to work on-site alongside CHG’s commercial, culinary, bakery and technical experts to create bespoke bakery innovations.

The opening of the Centre follows the tens of millions of pounds of investment by CHG and its partners into its UK manufacturing capabilities in recent years, including the opening of its £38 million Coventry bakery in 2023, which now produces roughly 72,000 buns per hour, and continued investment across the company’s three UK sites and established nationwide manufacturing network.

Alongside more premiumization, CHG’s customers are increasingly looking at ways to expand their offerings to include more free-from options and artisan-inspired cues, smaller portion sizes and protein-rich products to better cater to shifting consumer tastes. The Centre allows new concepts focused on these emerging demand trends to be developed in the innovation suite, demonstrated in the customer kitchen, evaluated through sensory testing and validated in the commercial-scale pilot bakery, before progressing to full-scale manufacture.

“Our new Centre of Excellence provides our customers partnership in innovation and developmental testing, ensuring ideas can move seamlessly from concept to commercial production, helping bring exciting new menu ideas to market more quickly, consistently and at scale,” said Paul Tripp, CHC’s European vice president and managing director. “This investment is part of our long-term strategy to strengthen our growing relationships with leading foodservice brands through innovation, operational excellence and continued investment in our UK and EU manufacturing.”

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The frozen handhelds reimagine PB&J with creamy peanut butter and strawberry jam or grape jelly, wrapped in Incredifulls’ signature soft sourdough-brioche crust. Each cup contains five grams of protein and is made without seed oils or high-fructose corn syrup. Portioned for lunches, snacks, and adventures on the go, the cups can be enjoyed after thawing or warmed for a fresh-baked experience.

The collaboration pairs a popular sandwich, especially among youngsters, with the imagination and adventurous spirit of PAW Patrol, which is produced by Spin Master Entertainment, airs on Nickelodeon and streams on Paramount+.

“As a mom of two young kids, I know some of the best family memories come from everyday moments,” said Michelle Jimenez-Meggiato, co-founder of Incredifulls. “PB&J is a nostalgic favorite that brings families together, and partnering with PAW Patrol makes those moments even more fun and imaginative. With excitement around the recent launch of PAW Patrol: The Dino Movie, it’s the perfect time to bring these beloved characters to one of childhood’s most iconic foods while delivering the quality and wholesome ingredients families expect from Incredifulls.”

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Jimmy’s frozen cookie dough is made for consistent results and simple in-store baking. Available as scored sheets and cookie pucks, it delivers predictable spread and a soft, fresh-baked texture with warm aroma on demand. Long frozen stability supports easy planning and quick replenishment for high-traffic programs.

“We’ve admired what the Jimmy’s team has built over the years, and we’re excited to welcome them to Rise,” said Mark McNeil, chief executive officer of Minneapolis, Minnesota-headquartered Rise Baking Company. “What makes this acquisition special is the people. Jimmy’s has built an outstanding team, a strong culture and a reputation for delivering innovative products and service. Together, we’ll build on that foundation and the future of our business.”

For now, Jimmy’s will operate independently while both companies take a thoughtful approach to integration, ensuring continuity for employees, customers and partners.

“Our focus remains the same: delivering exceptional products and outstanding service to our customers,” said Michael Pisani, president of Jimmy’s. “With Rise, we’ll have even greater resources to innovate, grow and continue meeting our customers’ evolving needs.”

In business for more than 40 years, Jimmy’s Gourmet Bakery operates three manufacturing facilities in New Jersey totaling more than 350,000 square feet. In addition to the Jimmy’s Cookies brand, the company’s portfolio including the King Krumb Cookie line and Ecce Panis artisan breads. Additionally, it has expertise in producing private label products.

This acquisition reflects Rise Baking Company’s continued investment in strategic growth and reinforces its commitment to expanding its range through complementary products and capabilities that bring specialized expertise, operational excellence and innovation to help customers succeed.

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That father was Charles Lubin, the pioneering entrepreneur widely recognized for helping create the frozen bakery category. He transformed the industry by proving consumers would pay more for exceptional quality and by building the first fully automated, technology-driven bakery in the United States. The decision to name the company after his daughter created one of nation’s most enduring food brands.

When Sara Lee celebrated her 85th birthday, the team at Sara Lee Frozen Bakery had the privilege of commemorating not just the brand, but the woman who inspired it.

But first, they faced an unusual question. How do you bake a birthday cake for the woman whose name has become one of America’s most iconic bakery brands?

Their answer was simple. Rather than creating a traditional birthday cake, they created a one-of-a-kind tribute using Sara Lee All Butter Pound Cake and Sara Lee Cheesecake. The two popular products have come to define the Sara Lee name and the brand’s 77-year heritage.

Alongside “Happy 85th Birthday,” the frosted cake carried a heartfelt message: “Thank you for inspiring generations of Sweet Moments. Love, Sara Lee Frozen Bakery.”

“There are moments that remind you why your work matters, and this was one of them,” said Pete Laport, chief executive officer of the Oakbrook Terrace, Illinois-headquartered company. “We’re in an exciting period, with tremendous momentum and a lot underway. As we write the next chapter of Sara Lee Frozen Bakery, we’re inspired by the values that have defined this brand for generations and are committed to carrying them forward for years to come.”

“Every detail of the cake was intentional because it reflected something bigger than just a cake,” said Johnni Rodgers, chief marketing officer. “This celebration reflected our appreciation for the family behind the brand, our respect for Charles Lubin’s vision, and our pride in earning the privilege of representing the Sara Lee name every day.”

About the Company
Sara Lee Frozen Bakery produces and supplies a wide variety of cakes, pies, pastries, cookies, muffins and other products to foodservice operators and retail stores and supermarket bakeries. In addition to the Sara Lee brand, other proprietary labels include Chef Pierre, Bistro Collection, Superior on Main and Cyrus O’Leary’s.

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Crafted by Dr. Gina Fundaro, a Birmingham, Michigan-based physician who specializes in women’s healthcare, the range came to fruition after searching for healthier options to satisfy her sweet tooth. The result was something entirely new for consumers who crave indulgence, but do not want to forego personal wellness. Each pint is packed with 28 grams of pure collagen protein.

“Sorbet Sorority supports health and wellness in a unique way that feels fun, refreshing and is a little decadent. Every flavor profile satisfies a specific craving while fueling stronger bodies. All natural ingredients offer real beauty benefits and boost performance while providing a delicious incentive to stick with personal fitness goals,” said Fundaro.

She looked to the California coastline for inspiration to create an inaugural collection of five flavors, as described below:

Malibu Mermaid – An exotic blend of blue spirulina and banana that nourishes from within.

Matcha Queen – a blend of antioxidant rich Matcha green tea, naturally caffeinated, crowned with coconut cream.

Princess Pitaya – Dragon fruit and juicy pineapple effervescently come together, bursting with fruit flavor.

Vanilla Cloud Latte – Silky smooth Italian espresso, with a touch of vanilla, creates an indulgence that’s naturally caffeinated.

Golden Passion Fruit – Smooth, tropical and bright, this treat delivers a soft yet refreshing burst of sweet passion fruit.

Beyond collagen, every ingredient was selected for both flavor and function. Matcha, dragon fruit, passion fruit, pineapple, banana, blue spirulina and coffee each contribute unique nutritional benefits including antioxidants, metabolism support, brain function enhancement, anti-inflammatory properties, and support for heart, gut, and skin health. All products are fat-free, except for Matcha Queen. Coconut cream was added to soften the earthiness of green tea, while incorporating the health benefits of coconut.

The Sorbet Sorority range is currently available online at www.SorbetSorority.com with express shipping throughout the USA.

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Chef David Dodson, baker and owner of the Vallejo, California-based company’s new line of premium pillowy-soft cookies inspired by nostalgic desserts includes Lemon Cheesecake and Blueberry Pie. Each preservative-free offering is baked in small batches using quality ingredients such as butter and cage-free eggs.

“We want to spread joy the best way we know how, with simply the best cookies we can make. We know how nostalgic cookies in particular can be for people of all ages, so it was really important to us to deliver that authentic, positive sense-memory from childhood of the perfect cookie but also have fun with the flavors. We’re really proud of what we’ve been able to create using clean ingredients and never compromising on quality,” said Dodson, who was trained at the Culinary Institute of America in New York.

For retail, bulk and foodservice orders, The Graceful Cookie Co. offers a variety of solutions including frozen dough (approximately 160 thaw-and-bake 2 oz cookie pucks per case), bulk packs, clamshells, and individually wrapped units.

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Food safety authorities have been informed in the respective countries, and Ferrero is coordinating with customers and partners to ensure the effective recall of the impacted products from the market. Consumers who may have purchased the affected products are asked not to consume them and return them to the point of purchase for a refund.

Detailed information about the affected Nutella Croissant batches, including product references, lot numbers and best-before dates, is provided below:

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Over the past 40 years, Jimmy’s has grown into one of the nation’s leading manufacturers of thaw-and-sell baked goods, with more than 350,000 square feet of manufacturing capacity at three modern facilities. The company’s portfolio includes its flagship Jimmy’s Cookies brand, the King Krumb Cookie line and Ecce Panis artisan breads, along with a variety of private label, seasonal and limited-time offerings that have helped drive innovation and growth within the category.

Jimmy’s Gourmet Bakery frozen cookie dough is made for consistent results and simple in-store baking. Available as scored sheets and cookie pucks, it delivers predictable spread and a soft, fresh-baked texture with warm aroma on demand. Long frozen stability supports easy planning and quick replenishment for high-traffic programs.

The company’s frozen bread is formulated for consistent texture, long frozen shelf life, and simple preparation. Stone-baked baking helps preserve crust and softness after thawing, while clean formulations meet retail and foodservice requirements. With up to 365 days of frozen stability, the range supports predictable planning and easy execution across high-volume operations.

“Jimmy’s Gourmet Bakery brings strong operational capabilities, a proven innovation track record and an experienced team to Rise,” said Mark McNeil, chief executive officer of Rise Baking Company. “Their expertise and strong reputation in the cookie category make them a natural fit for us while.”

“Rise Baking Company shares our passion for quality, innovation and customer service. This partnership is expected to create exciting opportunities for continued growth while allowing us to maintain the entrepreneurial spirit and bakery craftsmanship that we are known for,” said Jimmy’s CEO Howard Hirsch.

Michael Pisani, the company’s president, added: “We are excited to be able to continue to support our customers while expanding our product offering.”

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Developed specifically for professional kitchens, the product bakes straight from frozen in as little as 15 minutes, allowing chefs to produce soft, chewy American-style cookies on demand with no preparation required. This supports busy kitchen operations by reducing labor, improving portion control and limiting waste.

Richard Ellison, own brand manager at the Cheltenham, Gloucestershire-based independent wholesale company, stated: “From a kitchen perspective, Cookie Pucks are about simplicity and control. They bake straight from frozen, require no prep, and allow chefs to produce freshly baked cookies only when needed. That flexibility makes them easy to integrate into busy services, whether for counter sales or as part of a dessert offer.”

Available in Milk Chocolate, Double Chocolate and White Chocolate, the pre-portioned, quick frozen cookie pucks give operators flexibility across service styles and dayparts. Cookies can be served warm or cooled for display, making them suitable for cafés, coffee shops, restaurants, leisure venues and contract catering environments.

Designed to fit seamlessly into existing kitchen workflows, Cookie Pucks can be baked in deck, rack and fan-assisted ovens, ensuring consistent results across different kitchen formats.

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