Rise Baking Company, a Minneapolis, Minnesota-based manufacturer of sweet goods and other products for in-store bakeries and foodservice outlets, has entered into a definitive agreement to acquire Clifton, New Jersey-headquartered Jimmy’s Gourmet Bakery, a producer of premium cookies and baked goods supplied to retail and foodservice customers across the United States. Consummation of the deal, details of which have not been disclosed, is targeted to occur in Q3 2026, subject to the satisfaction of certain closing conditions.
Over the past 40 years, Jimmy’s has grown into one of the nation’s leading manufacturers of thaw-and-sell baked goods, with more than 350,000 square feet of manufacturing capacity at three modern facilities. The company’s portfolio includes its flagship Jimmy’s Cookies brand, the King Krumb Cookie line and Ecce Panis artisan breads, along with a variety of private label, seasonal and limited-time offerings that have helped drive innovation and growth within the category.

Jimmy’s Gourmet Bakery frozen cookie dough is made for consistent results and simple in-store baking. Available as scored sheets and cookie pucks, it delivers predictable spread and a soft, fresh-baked texture with warm aroma on demand. Long frozen stability supports easy planning and quick replenishment for high-traffic programs.
The company’s frozen bread is formulated for consistent texture, long frozen shelf life, and simple preparation. Stone-baked baking helps preserve crust and softness after thawing, while clean formulations meet retail and foodservice requirements. With up to 365 days of frozen stability, the range supports predictable planning and easy execution across high-volume operations.

“Jimmy’s Gourmet Bakery brings strong operational capabilities, a proven innovation track record and an experienced team to Rise,” said Mark McNeil, chief executive officer of Rise Baking Company. “Their expertise and strong reputation in the cookie category make them a natural fit for us while.”
“Rise Baking Company shares our passion for quality, innovation and customer service. This partnership is expected to create exciting opportunities for continued growth while allowing us to maintain the entrepreneurial spirit and bakery craftsmanship that we are known for,” said Jimmy’s CEO Howard Hirsch.
Michael Pisani, the company’s president, added: “We are excited to be able to continue to support our customers while expanding our product offering.”
