The Wholesale Group is expanding its Chef Approved bakery range with the launch of Cookie Pucks – a ready-to-bake frozen cookie dough designed to help foodservice operators in the United Kingdom deliver freshly baked desserts with speed, consistency and minimal waste.
Developed specifically for professional kitchens, the product bakes straight from frozen in as little as 15 minutes, allowing chefs to produce soft, chewy American-style cookies on demand with no preparation required. This supports busy kitchen operations by reducing labor, improving portion control and limiting waste.
Richard Ellison, own brand manager at the Cheltenham, Gloucestershire-based independent wholesale company, stated: “From a kitchen perspective, Cookie Pucks are about simplicity and control. They bake straight from frozen, require no prep, and allow chefs to produce freshly baked cookies only when needed. That flexibility makes them easy to integrate into busy services, whether for counter sales or as part of a dessert offer.”
Available in Milk Chocolate, Double Chocolate and White Chocolate, the pre-portioned, quick frozen cookie pucks give operators flexibility across service styles and dayparts. Cookies can be served warm or cooled for display, making them suitable for cafés, coffee shops, restaurants, leisure venues and contract catering environments.
Designed to fit seamlessly into existing kitchen workflows, Cookie Pucks can be baked in deck, rack and fan-assisted ovens, ensuring consistent results across different kitchen formats.
