Pitaya Foods has unveiled its first Regenerative & Organic frozen fruit range at Whole Foods Market stores in the United States. The line features Strawberry, Blueberry and Mango varieties made with 100% premium Regenified-certified non-GMO, synthetic pesticide-free fruit harvested at peak ripeness and flash-frozen to lock in top-quality flavor and texture.
“We spend a lot of time trying to understand the initiatives and goals of our retailers so we can create and cultivate valuable partnerships,” said Chuck Casano, chief executive officer and co-founder of San Diego, California-headquartered Pitaya Foods. “It was serendipitous that after developing regenerative products behind the scenes for over a year that Whole Foods Market mentioned it would be an upcoming focus for them. Working closely with their team we developed this first-of-its-kind regeneratively-raised line that sets a new benchmark for sustainability and quality in our category.”
For the new range, Pitaya is sourcing regenerative and organic fruit from more than 277 acres of Regenified-certified land on three family farms. In achieving certification, the farms were evaluated through Regenified’s proprietary 6-3-4 Standard encompassing 65 on-farm and laboratory-verified metrics including soil organic matter, water infiltration rates, nutrient cycling and biodiversity.
Since launching, Pitaya Foods reports that it has helped protect over 600 hectares from deforestation, supported over 1,000 farms to become USDA Certified Organic and non-GMO Project Verified, and created over 200 new jobs in Nicaragua. The brand offers an extensive portfolio of frozen superfruit varieties including ready-to-eat smoothie bowls, organic smoothie pops, bulk fruits and now the new Regenerative & Organic frozen fruit line.
“Regenerative agriculture is transforming the way we grow food, benefiting the land, the farmers who steward it and the consumers who support it with their purchases,” said Salar Shemirani, chief executive officer of Regenified. “We are proud to support Pitaya Foods as they expand regenerative practices into the frozen fruit category. By empowering and recognizing farmers to restore soil health and ecosystem resilience – and measuring this impact over time – Pitaya Foods is setting a new example for the industry.”
In addition to Whole Foods Market stores, Pitaya Foods’ products are available at select Albertsons, Costco, Giant Food, Kroger, Publix, Sprouts, Target and Walmart outlets in the United States.
