Bedminster, New Jersey, USA-based Applegate Farms has introduce two new additions to its frozen chicken portfolio: Naturals Lightly Breaded Chicken Tenders and Naturals Lightly Breaded Popcorn Chicken. Featuring whole cuts of antibiotics-free white meat chicken, the crispy Lightly Breaded line is gluten-free and packed with flavor produced from minimally processed ingredients.
With 12-14 grams of protein per serving and a gluten-free rice flour coating, the range has two fewer grams of carbohydrates and two more grams of protein per serving than Applegate Naturals Gluten Free Chicken Breast Tenders. The two new offerings come in resealable “family size” bags for added convenience.
“Our Lightly Breaded product expansion fills American’s hunger for more delicious, easy-to-make protein options available right from their freezer, ” said Joseph O’Connor, president of Applegate. “We’ve dialed back on the breading for extra crispiness and continue to deliver nutritious and high-quality chicken products. We know it’ll be a hit with chicken tenders and popcorn chicken fans – including those who are concerned with or sensitive to gluten.”
In the retail frozen breaded chicken category, Applegate has a repeat purchase rate that’s 1.9 times higher than the category average, according to Nielsen figures the 52-week period ending on March 30, 2024.
Applegate Lightly Breaded Chicken Tenders and Popcorn Chicken will be available on store shelves at select retailers in May priced at $12.99-14.99.
Founded in 1987, Applegate Farms produces high quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. All its protein is sourced from farms where animals are treated with care and respect, and allowed to grow at their natural rate.
