Sara Lee Frozen Bakery is making a big move in the mini dessert category with its launch of Cyrus O’Leary’s Mini Cheesecakes. Now available for grocery in-store bakeries in the United States, these portioned desserts come in three flavors as described below:
• Original Mini Cheesecake – This smooth and creamy cheesecake features a graham crumb crust and a crumbled graham topping.
• Salted Caramel Truffle Mini Cheesecake – A graham crumb crust is the base of this smooth and creamy cheesecake, topped with salted caramel and brownie pieces.
• Strawberry-Topped Mini Cheesecake – Real strawberry topping crowns this smooth and creamy cheesecake with a graham crumb crust.
“Our new Mini Cheesecakes are among our most indulgent innovations yet, featuring a lineup of popular flavors that appeal to today’s consumers,” said Kari Manze, marketing director, in-store bakery, at Oakbrook Terrace, Illinois-headquaartered Sara Lee Frozen Bakery. “Made with premium, quality ingredients like whole milk and real cream cheese, these single-serve desserts make it easy for busy shoppers to treat themselves anywhere, anytime.”
With snacking playing a big role in consumers’ lives, more people are embracing the “little treats” trend – taking time to enjoy small indulgences. According to Datassential, 89% of consumers indulge in small treats weekly, and younger generations show a strong preference for single-serve and grab-and-go items, as noted by The Food Industry Association.
The brand is leaning into this preference for small indulgences with a “Whole Lotta Personality” campaign featuring the single-serve cheesecakes as a cast of irresistible characters that are full of attitude and flavor. Some of its spirited marketing materials pose the question: “Why be humble when you’re this rich?” – a nod to the playfulness of these sweet treats.
Cyrus O’Leary’s Mini Cheesecakes are available for grocery retailers in a 16-count case.
Based in Airway Heights, Washington, Cyrus O’Leary’s Pies bakes a wide variety of fruit, cream, single-serve and seasonal pies and cheesecakes. The company, established in 1981, takes pride in its heritage, which includes a history of serving pies in its restaurant, then opening an offsite commercial bakery in 1987 with direct-store-delivery of fresh baked pies throughout the Pacific Northwest, and now with frozen pie and cheesecake distribution across all 50 US states and into Canada. Cyrus O’Leary’s provides Sara Lee Frozen Bakery from its first West Coast manufacturing facility.
