American country music and film star Dolly Parton on May 21 announced the expansion of her retail food line in collaboration with Conagra Brands. The launch introduces single-serve frozen meals that bring Southern-inspired favorites to homes across the USA in a convenient, no-hassle format. Four heat-and-eat dishes are featured, as described below.
• Dolly Parton’s Beef Pot Roast: Tender USDA Choice beef with cuts of carrots, celery, onions, and roasted red potatoes in a rich, savory Southern-style gravy.
• Chicken & Dumplings: White meat chicken with thick-cut carrots and celery, paired with fluffy dumplings in a creamy pepper and thyme sauce.
• Country Fried Steak: A tender, fried beef patty topped with black pepper and chive country gravy, served alongside chunky mashed potatoes and seasoned green beans with smoky bacon.
• Shrimp & Grits: Creamy white cheddar grits with succulent shrimp, cherry tomatoes, and a bold, spicy Southern-style sauce.
Each meal has been crafted to deliver the authentic flavors of Southern cuisine, reflecting Dolly’s commitment to quality and taste. All have a suggested retail price of $4.49 and can be prepared in either by microwaving or in a conventional oven.
“I’ve always believed in the power of a warm, hearty meal, and now with these offerings I’m bringing a little taste of my own Southern favorites to you,” said Parton. “Whether you’re busy or just craving some quick comfort, I hope these dishes warm your heart as much as your belly!”
This launch builds upon the successful collaboration between Dolly Parton and Conagra Brands, which began in 2022 with a line of baking mixes and frostings under the Duncan Hines brand.
The partnership, which is facilitated by IMG Licensing, has since expanded to include a variety of items inspired by Dolly’s Southern roots including Dolly Parton’s Biscuit Batter Peach Cobbler, a new multi-serve frozen peach cobbler that brings one of her favorite desserts to a broader audience. Dolly Parton’s Biscuit Batter Peach Cobbler has a biscuit batter top that bakes up fresh in the oven, as the peaches and filling are caramelizing underneath. The suggested retail price is $9.99.
“Our partnership with Dolly Parton has been nothing short of extraordinary,” said Tim Nangle, vice president and general manager at Chicago, Illinois-headquartered Conagra Brands. “Her genuine love for home-cooked meals and deep connection with fans makes this expansion into frozen foods a natural next step. We’re proud to bring even more of Dolly’s warmth and flavor into homes across the country.”
The new single-serve frozen meals and frozen peach cobbler are now available at major grocery retailers across the United States.
