José Olé is turning up the heat and bringing the fiesta to home freezers with the launch of Premium Taquitos. Now available in Birria Beef and Pollo Asado flavors at supermarkets and grocery stores across the United States, the menu pleasers feature premium ingredients such as savory ancho chiles, asado spices and antibiotic-free grilled chicken. Both varieties contain no artificial flavors or colors.
“We know our fans want more from their snacks – more flavor, more satisfaction, and more ways to enjoy every bite. With our new Premium Taquitos, we’re raising the bar with bold, savory meats and vibrant seasonings that turn snack time into a truly delicious experience,” said Amy Shoemaker, vice president of consumer packaged goods sales for Ontario, California-headquartered Ajinomoto Foods North America.
Made with slow-cooked meats, authentic seasonings and house-baked tortillas, the new taquitos bring restaurant-quality flavor to savor at home. “No prep, no stress,” proclaims a press release. “Just heat, eat, and say “¡Olé!”
Product Overview
• José Olé Premium Birria Beef Taquitos capture the rich, savory flavors of the Mexican state of Jalisco with tender shredded beef slow-cooked in unique herbs, spices and ancho chiles. The filling is wrapped in a crispy corn tortilla, delivering a bold, flavorful, and spicy bite.
• José Olé Premium Pollo Asado Taquitos feature antibiotic-free grilled chicken, seasoned with classic asado spices to serve up robust Mexican street food flavor. The filling is wrapped in a golden-fried flour tortilla, made with enriched wheat flour and a hint of lime for a crispy, satisfying crunch.
Both products are now available at retail stores throughout the USA for a suggested retail price of $8.99 per 18-count package.
Dedicated to delivering quality and culturally inspired frozen food products that meet the evolving needs of consumers, Ajinomoto Foods North America is a wholly owned subsidiary of the Tokyo, Japan-headquartered Ajinomoto Group, a global leader in the research, development, manufacture, and sale of amino acid-based products. In addition to the José Olé brand, other frozen products in its line include Ling Ling and Tai Pei.
