UK foodservice wholesaler Brakes has launched La Boulangerie Premium Bakery, bringing together its award-winning premium range of breads, pastries and cakes under a new banner.
The curated range of more than 150 products has been crafted for quality, convenience, and consistent performance to provide professional kitchens with a premium bakery offer throughout the day. The Sysco company has also added 10 new products to the range to coincide with the launch.
From rustic loaves to soft brioche, flaky pastries to indulgent cakes, the range combines traditional methods and long fermentation with quality ingredients, hand-finishing and authentic provenance, ensuring that each product reflects the brand’s commitment to excellence.
Inspired by global flavors, evolving food trends and creative formats, the products are designed to enhance menus, with variety, quality and added value.
“La Boulangerie Premium Bakery brings together the very best of our bakery range, with a range of flavors and formats that are inspired by global trends and flavors. We understand how important bakery is to the success of the outlet, from early morning croissants to lunchtime sandwiches to afternoon tea and beyond, bakery is the backbone of many foodservice operations,” said Paul Nieduszynski, chief executive officer of Sysco GB.
