Riyadh, Saudi Arabia-headquartered Tanmiah Food Company has introduced a new frozen breaded chicken range for retail and foodservice channels. The product line is made entirely from domestically produced poultry.
The launch reinforces Tanmiah’s commitment to locally sourced ingredients in a category long reliant on imported frozen chicken breast as raw material. This initiative closely aligns with the Kingdom’s food security objectives, supporting national efforts to enhance local production, promote self-sufficiency, and build a more resilient food system.
The introduction ceremony for Tanmiah’s latest line (pictured below) took place at the Ministry of Environment, Water and Agriculture (MEWA) building in Riyadh and was attended by Dr. Ali Mohammed Al-Shaikhi, assistant deputy minister for livestock and fisheries, along with other Ministry representatives.
“This launch represents a meaningful milestone for Tanmiah and for the Kingdom’s food ecosystem. By being made entirely from 100% fresh Saudi chicken, we are proudly contributing to Vision 2030’s food security objectives strengthening local production, increasing self-reliance and local content,” said Zulfiqar Hamadani, Tanmiah Food Company’s group chief executive officer.
The line reinforces Tanmiah’s focus on portfolio diversification by leveraging its vertically integrated model and continued product development within value-added categories. The range includes chicken nuggets, strips, fillets and burgers in different flavors. A noteworthy innovation within the range is the PLUS line, featuring a vegetable-infused coating that delivers the equivalent of two-thirds of a cup of vegetables per pack. Another notable addition is a product inspired by trending Korean cuisine.
Marcos Delorenzo, chief executive officer of ADC (Tanmiah’s Poultry Division), added: “Our new breaded chicken range is the result of a robust development journey. We listened closely to Saudi consumers to ensure the products deliver on quality and convenience that meet modern lifestyle needs, while offering a superior taste and tenderness through the use of only 100% fresh Saudi chicken. With this launch, consumers can also confidently know where the chicken in the nuggets and strips they eat comes from.”
About the Company
Tanmiah Food Company, established in 1962, is one of the Middle East’s leading providers of poultry, processed proteins, animal feed and health products, as well as a restaurant operator. The Al-Dabbagh Holding Group is a partner and founding shareholder of the company, which is listed as Tadawul on the Saudi Stock Exchange.
Tanmiah’s fully integrated business includes production, further processing, and distribution of products sold in Saudi Arabia, the UAE, Bahrain, Oman, Jordan and Kuwait. The company has some 150 farms as well as seven hatcheries, four feed mills and four primary processing plants. Additionally, four further processing plants are operated through joint venture partnerships. Sustainability is a core principle at Tanmiah, with initiatives including planting a million trees, utilizing wastewater from its facilities, and turning waste products into fertilizer.
