At BJ’s Restaurant & Brewhouse, seasonal Pizookies have become more than a dessert – they’re a reason to celebrate. From globally inspired, buzzworthy flavors like the Dubai Chocolate Pizookie to name brand candy collaborations, the Huntington Beach, California-headquartered restaurant chain continues to reimagine what a warm cookie and ice cream pairing can be.
In kicking off the new year, BJ’s has teamed up with Butterfinger, one of America’s most beloved candy bars, to introduce the latest Pizookie flavor. Available to dine-in customers while supplies last, the sweet treat marries BJ’s iconic Pizookie with the 100-year legacy of Butterfinger to create a decadent chocolate cookie topped with vanilla bean ice cream, a chocolate shell, and Butterfinger pieces.
“For nearly 40-years, the Pizookie has captured the hearts and stomachs of our guests, so we are always looking for ways to up the ante on our dessert menu,” said Heidi Rogers, senior vice president of marketing at BJ’s Restaurants. “Combine this with Butterfinger’s crispety, crunchety, peanut-buttery goodness, and you get a dessert that just has to be experienced to believe.”
“Butterfinger has always been about that bold, playful indulgence,” said Yann Bastien, the brand’s vice president of marketing. “Partnering with BJ’s to create this ultimate Pizookie experience brings our legacy to life in a whole new way.”
Butterfinger owner Ferrero, founded in 1946 in the small town of Alba in Piedmont, Italy, today ranks one of the world’s largest sweet-packaged food companies. Since entering the North American market in 1969, it grown to employ more than 5,400 people at 15 plants and warehouses, and eight offices in the United States, Canada and the Caribbean.
BJ’s, founded in 1978, owns and operates over 200 casual dining restaurants in 31 states across the USA. Each offers dine-in, take-out, delivery and large party catering.
