Jesse & Ben’s, the Washington, DC-based startup seed-oil-free frozen french fry brand, has raised $10 million in investment capital in an oversubscribed Series A financing round led by Greycroft. The funds are being utilized to fuel continued retail expansion, supply chain investment, and leadership team build-out as the company scales up in the United States.
Founded in 2024 by post-college classmates, former restauranteurs and food truck operators, Jesse & Ben’s products are now available in more than 3,500 stores across the USA, including Whole Foods Market, Sprouts Farmers Market, Target, Thrive Market, Fresh Thyme, MOM’s Organic Market, and hundreds of independent retailers.
The brand was put on the map early on through nationwide launches at Sprouts and Whole Foods Market. Momentum continued to accelerate following a nationwide rollout at Target and regional rotations at Costco.
The recent financing round led by Greycroft attracted investment from the firm’s consumer brands fund, championed by Partners Brian Bustamante-Nicholson and Eric Ryan. Ryan, co-founder of Method and Olly, will join the frozen french fry company’s board.
“Jesse and Ben’s is building exactly the kind of consumer brand we look to support, one that brings new energy to a large, established category,” said Brian Bustamante-Nicholson, partner at Greycroft. “We believe their growth reflects strong consumer demand for simpler, better ingredients, and we’re excited to support the team as they continue to scale.”
Alongside lead investor Greycroft, the round saw participation from Rich Products Ventures, the corporate venture arm of the global, family-owned Rich Products, along with existing backers Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures.
Additional investors in the round include leading consumer operators and founders, including Andrew Abraham (Orgain / Humble Growth), Carter Comstock (Freshly / Comstock Growth), Allison and Stephen Ellsworth (Poppi), Nic Jammet (Sweetgreen), and Jordan Brown (Hu Chocolate), as well as creator-investors including Lauryn and Michael Bosstick (Dear Media / The Skinny Confidential) and others.
“Jesse and Ben’s is doing exactly what we look for in the future of food: taking a massive, legacy category like frozen fries and completely reinventing it with a clean-label, brand-led approach. Their incredible performance and the way they’ve captured the cultural moment around better-for-you ingredients in under two years is incredible. We are thrilled to support the team as they scale this disruption nationwide,” said Brian Bernstein, principal at Rich Products Ventures.
The company was founded two year ago by Jesse Konig and Ben Johnson (pictured above left to right), two restaurant operators who launched their namesake brand on retail shelves. Sales grew by over 1,100% in 2025 and are on track to expand another 300-400% in 2026.
The enterprise debuted with three restaurant-quality varieties made exclusively from russet potatoes, 100% grass-fed beef tallow or avocado oil, and seasonings, bringing an elevated french fry experience into homes across America. This year’s new launches including Sweet Potato Tallow Fries (just sweet potatoes, 100% grass-fed beef tallow and sea salt); and Crinkle Cut Beef Tallow Fries.
