Michael Foods, a subsidiary of Post Holdings, is entering the waffle category with the launch of three frozen products under the Papetti’s label: Cornbread Waffle Carrier (pictured above), Hash Brown Waffle Carrier, and Mini Maple Waffles.
Designed to provide foodservice operators new ways to elevate menus and create back-of-house complexity, the range delivers sweet and savory flavors that work across breakfast, brunch, snacking, grab-and-go and all-day handheld eating occasions.
“Operators are constantly looking for innovative ways to differentiate their menus while keeping execution simple,” said Josh Nissen, marketing vice president of Hopkins, Minnesota-based Michael Foods. “Complementing our industry-leading egg portfolio, our new waffle carriers provide versatile menu-building solutions that bring together the powerful combination of protein, portability, and craveable taste. Additionally, the Mini Waffles build on the momentum of our popular fully cooked egg bite portfolio, bring a sweeter side to portable eating occasions across foodservice.”
Papetti’s Cornbread Carrier reimagines a comfort food favorite with the familiar flavor of cornbread and subtle honey sweetness. It serves as a canvas for breakfast sandwiches, barbecue-inspired handhelds, chicken sandwiches, and seasonal menu creations. The balanced sweet-and-savory profile helps foodservice operators deliver both menu differentiation and ease of execution.
The Hash Brown Waffle Carrier transforms a breakfast staple into a versatile handheld solution. Crafted with savory hash browns and providing a crispy golden texture, this product creates new opportunities for breakfast sandwiches, brunch builds, burgers, and all-day handhelds.
Papetti’s Mini Maple Waffles deliver big flavor in a convenient bite-sized format. With sweet maple flavor and a soft, fluffy texture, the mini Belgian-style waffles are ideal for breakfast, grab-and-go offerings, snack boxes, catering applications and creative dessert builds. From breakfast to snacking and beyond, they offer endless opportunities to incorporate waffle appeal across the menu.
