Crosta Mollica has won the Pizza Brand Award at the 2026 PAPA Industry Awards, in recognition of its contribution to driving innovation and growth in the UK retail pizza market.
The PAPA (Pizza, Pasta & Italian Food Association) Industry Awards are a major annual event for the pizza and Italian food industry in the UK, celebrating excellence and achievement across manufacturing, retail and foodservice.
The accolade comes against a backdrop of exceptional growth for Crosta Mollica. Sales reached £104.5 million in the 12 months to December 2025, up 48% year on year, with frozen pizza receipts rising by 38% and chilled pizza sales increasing by 84%, according to NielsenIQ.
“Winning this award is a fantastic endorsement of what we are building and the role we are playing in evolving the retail pizza category,” said Jack Rutherford, Crosta Mollica’s UK & Ireland managing director. “The win reinforces our position as we continue to bring authentic Italian food culture to consumers in the UK.”
The company’s premium pizza portfolio, inspired by traditions of Roman pizza, features a thinner , crispier crust topped with carefully selected ingredients .Among flavors offered are Margherita and Stromboli to Napoli, Bosco, Florentina, and Tonno. Quattro Formaggi.
