“Frozen Processed Food in the US,” a 92-page report published by Euromonitor International and available from Dublin, Ireland-based Research and Markets Ltd, delves into numerous aspects of the business. Profiles of leading companies and brands are provided, and key trends and developments are detailed.
It presents an overview of the competitive landscape, pointing out that Nestlé led the sector during 2012, with sales of US $5.3 billion accounting for a 16% value share. Its Stouffer’s and Stouffer’s Lean Cuisine brands ranked No. 1 in the frozen ready meals category.
Additionally, through its Hot Pockets frozen sandwiches brand, Nestlé was the top player in hand-held frozen products. Furthermore, Nestlé became the leader in frozen pizza in 2010 through the acquisition of Kraft Foods’ frozen pizza division, which included the DiGiorno, Tombstone and California Pizza Kitchen brands.
Demand for frozen processed foods is expected to rise in the United States, despite ongoing fallout from the Great Recession. The US economy’s recovery has so far been slow, and is likely to continue at the current pace for some time to come. As such, American consumers are expected to retain some of their recessionary shopping habits in the near term.
Retail volume sales of frozen processed foods are projected to increase by 2% over the 2012-17 forecast period, climbing to 4 million tons in volume. The forecast is for retail constant value sales to increase by 6% during the same period, reaching US $36.1 billion at constant 2012 prices in 2017.
The “Frozen Processed Foods in the US” report includes a focus on key supply-side and demand trends, segmentation of international and local products, five-year forecasts of market trends, market growth historic volumes and values. In addition to Nestlé, among other leading companies covered are ConAgra Foods, General Mills, Hormel Foods Corp., Kraft Foods and Schwan Food Co.
