Breyers is making it easier than ever to indulge in the full ice cream sundae experience straight from the freezer at home with its new Sundae Swirls, a sundae-in-a-tub sweet treat loaded with rich mix-ins and extra-thick sauce swirls.
Four dessert-inspired flavors are rolling out this month across the United States: Hot Fudge Brownie Sundae, Salted Caramel Truffle, Strawberry Pound Cake and Chocolate Lava Cake. Each tub brings together a smooth, creamy base, rich mix-ins such as brownie and cake pieces, thanks to a breakthrough technology that ensures thick swirls are served up in every scoop.
“Sundaes have long been part of family traditions, and Breyers has been part of those moments for generations,” said Lisa Vortsman, the Magnum Ice Cream Company’s chief marketing officer in North America. “That history gives us a unique opportunity to make the sundae experience more enjoyable and convenient today, without losing what makes it special. With Sundae Swirls, we’ve brought the full sundae experience together in one shareable container.”
Here are descriptions of the new flavors, distributed in 48 oz tubs priced at $5.49 that are now available at major retail food stores in the United States.
• Hot Fudge Brownie Sundae. Inspired by the ultimate hot fudge brownie sundae, this flavor blends creamy vanilla with thick chocolate sauce and chewy brownie pieces for an ooey-gooey, homemade brownie moment in every scoop.
• Salted Caramel Truffle. A sweet-and-salty indulgence, with creamy vanilla folded around golden ribbons of salted caramel and chocolate truffle pieces for a nicely balanced blend of rich caramel, delicate sea salt and decadent chocolate.
• Strawberry Pound Cake. This scoop takes its cues from classic strawberry pound cake, combining rich vanilla, jammy strawberry sauce and buttery cake bites to deliver the creamy, fruity, cakey balance of a timeless dessert.
• Chocolate Lava Cake. A true homage to chocolate lava cake, featuring a velvety chocolate base layered with molten-style lava swirls and fudgy cake pieces that come together to capture the decadence of the iconic dessert.
The Magnum Ice Cream Company, producer of Bryers and Magnum products, boasts a large portfolio of brands includes Ben & Jerry’s, Wall’s, Cornetto. Klondike, Good Humor, Talenti and Popsicle. With distribution in 80 countries, the company generated €7.9 billion in revenue during 2024.
